Product Marketing Manager

Role OverviewThe Product Marketing Manager will own how Audiohook is positioned, launched, and adopted — with a special emphasis on post-close activation. You'll make sure customers don't just sign on, but quickly reach value, expand usage, and become long-term advocates. This role partners closely with Sales, Customer Success, Product, and Demand Gen to turn our platform's strengths into clear customer outcomes.Key ResponsibilitiesPost-Close ActivationDesign and operationalize the customer onboarding journey, in-product education, and lifecycle communications that drive time-to-value and feature adoptionPartner with Customer Success and Sales to identify activation drop-off points and ship targeted programs to improve themIncrease 90-day customer activation rate by a measurable amount within 6 months of hiringBuild customer-facing case studies, testimonials, and reference programs that fuel both new business and expansionPositioning & MessagingOwn positioning, messaging, and narrative for Audiohook's platform and key product linesConduct ongoing customer, prospect, and competitive research to sharpen positioning and identify opportunity areasLaunches & Sales EnablementLead go-to-market for new product launches: positioning, sales enablement, customer comms, launch assets, and measurementBuild sales enablement assets: pitch decks, one-pagers, battle cards, ROI calculators, and objection-handling guidesCross-Functional CollaborationPartner with Demand Gen on campaign messaging and Product on roadmap inputs from the fieldCommunicate clearly and proactively in a remote-first environmentQualificationsRequired4+ years of B2B product marketing experienceDemonstrated experience owning post-close activation, onboarding, or lifecycle marketing — not just top-of-funnel launchesStrong writing skills; able to turn complex technical capabilities into clear, compelling narratives for buyers and usersHands-on experience with product launches end-to-end: positioning, enablement, comms, and measurementComfortable working directly with customers — interviews, advisory boards, win/loss researchPreferredExperience in adtech, martech, or SaaSExperience building reference programs or customer advocacy motionsExperience in a startup or high-growth companyComfort using AI tools to research, draft, and iterate on messagingWhat We OfferFully remote work environmentCompetitive salary and equity opportunitiesPerformance bonusesHealth, dental, and vision benefitsOther benefits such as daily lunch stipend, monthly wifi, cell phone and subscription reimbursement, and annual hardware stipendFlexible PTO and remote-friendly cultureBi-annual Corporate OffsitesOpportunity to help shape a function at a rapidly scaling tech company