Product Marketing Manager

Shape what’s next in dental technology. Join Henry Schein One! Join a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices.  We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated. Shape what’s next in dental technology.Join Henry Schein One!Who We AreJoin a global leader redefining dental practice management and do work that actually matters. At Henry Schein One, we are a team of care catalysts: people who fuel innovation, challenge the status quo, and bring an entrepreneurial mindset to everything we do. Your ideas fuel innovation that enhances patient care and drives real results for practices. We don’t just talk about impact; we build it! Backed by a trusted reputation, our leaders foster an inclusive and supportive environment where we stay solely focused on our mission, empowering you to think boldly, collaborate creatively, and grow. We have high expectations for performance and delivering results; as part of a winning team, you’ll work hard, challenge the status quo, and bring a growth mindset. Here, your strengths are recognized, your development matters, and your wins celebrated. This Sr. Product Marketing Manager position is responsible for driving product marketing strategies that align the sales and marketing teams to the overall product goals and objectives. Work closely with product managers and cross-functional teams on new releases and general marketing activity preparedness. Produce documents to guide program marketing, including marketing requirement documents, positioning documents, launch plans and competitive briefs. Expert in buyers, how they buy and their buying criteria and be able to transfer that knowledge to the marketing team and sales channel. Provide the sales team with sales enablement tools to improve effectiveness and ensure customers are paired with appropriate solutions to best meet their needs.This position is remote within the United States with up to 10% travel as needed.About the RoleDevelop product positioning documents based on a clear understanding of the customer needs, product differentiators and competitive landscape to differentiate products and services in the marketWork with the Product Manager to develop product positioning that aligns with the business strategyDevelop launch plans and messaging maps to clearly define the product marketing strategy and unique value proposition for relevant buyer personasHelp the sales team understand the value proposition and competitive advantages of each solution and provide the team with the necessary tools for identifying customer needs and the proper solutions to meet those needsDevelop release plans to ensure proper market alignment and the successful introduction of new products and services into the marketServe as an expert on buyers, buyer personas and buying criteria to effectively create marketing strategies that beat the competitionWork closely with the program marketing team to develop strategies and priorities for demand generationCreate and maintain product/market requirement documents, white papers, messaging maps, launch plans and other documents necessary for the continual exposure of products and services to the marketWork with Product Management and Marketing to deliver sales collateral, presentations, data sheets, white papers, website content, webinars, seminars and customer success storiesUnderstand how current customers are benefiting from the product and leverage this information to further sales efforts in terms of case studies, sales training, referrals and collateral.Collaborate with cross-functional organizations (marketing, product management, sales, education, and training) in creating go-to-market plans.Serve as a thought leader for interactive marketing activities, written content and online activityAssist in creating baseline marketing performance metrics and setting marketing campaign goalsProvide the sales team with materials for presenting at sales channel events, tradeshows and user conferencesRequired QualificationsTypically 8 or more years of increasing responsibility and complexity in terms of any applicable professional experience.Typically a Bachelor's Degree or global equivalent in related discipline. Creative, out-of-the-box marketing thinker with a foundation in technology (software) and experience in the healthcare and/or dental industryDemonstrate knowledge and skills in 11 of the 15 categories in the Pragmatic Marketing Framework that are aligned with product marketing managementExhibit an ability to mentor and teach product managers in 9 of the 15 categories aligned with product marketing management including Customer Acquisition and Customer Retention as required categoriesWorking knowledge of product marketing tools, including launch plans, messaging maps, positioning documents, MRDs and competitive briefsAbility to deliver presentations in small and large group settingsAbility to influence and motivate individuals and teams that are not in subordinate rolesAbility to initiate, perform and analyze market research projectsExcellent understanding of industry practicesStrong proficiency with tools, systems, and proceduresExcellent planning/organizational skills and techniquesExcellent independent decision making, analysis and problem solving skillsOutstanding verbal and written communication skillsExcellent presentation and public speaking skillsExcellent interpersonal skillsExcellent conflict resolution skills and ability to deliver difficult messagesAbility to build partnerships at all levels within the companyGood negotiating skillsResolve complex issues in effective waysProject management, consultative skills and ability to manage a budgetSpecialist in multiple technical and/or business skillsAbility to cultivate and develop lasting internal and external customer relations.What will set you apartMaster's degree or global equivalent preferred. May hold two or more industry certifications.The posted range for this position is $117,000-$136,000, which is the expected starting base salary range for an employee who is new to the role to fully proficient in the role. Many factors go into determining employee pay within the posted range including prior experience, current skills, location/labor market, internal equity, etc. This position is eligible for a target bonus not reflected in the posted range.What you’ll gain as a #TeamSchein memberA robust benefits package including health coverage, retirement savings with company match, paid time off, parental leave, wellbeing resources, education support, and MORE! Henry Schein, Inc.  is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.Unfortunately, Henry Schein One is not currently hiring individuals residing in North Dakota, Rhode Island, Vermont, Delaware, Hawaii, Puerto Rico and other US territories. What you get as a Henry Schein One EmployeeA great place to work with fantastic people.A career in the healthcare technology industry, with the ability to grow and realize your full potential.Competitive compensation.Excellent benefits package! Medical, Dental and Vision Coverage, 401K Plan with Company Match, Paid Time Off (PTO), Paid Parental Leave, Short Term Disability, Work Life Assistance Program, Health Savings and Flexible Spending Accounts, Education Benefits, Worldwide Scholarship Program, Volunteer Opportunities, and more.*Benefits may vary by location or status.Henry Schein One is an Equal Employment Opportunity Employer and does not discriminate against applicants or employees on the basis of race, color, religion, creed, national origin, ancestry, disability that can be reasonably accommodated without undue hardship, sex, sexual orientation, gender identity, age, citizenship, marital or veteran status, or any other legally protected status.Fraud AlertHenry Schein has recently been made aware of multiple scams where unauthorized individuals are using Henry Schein's name and logo to solicit potential job seekers for employment.Please be advised that Henry Schein's official U.S. website is www.henryschein.com. Any other format is not genuine. Any jobs posted by Henry Schein or its recruiters on the internet may be accessed through Henry Schein's on-line "career opportunities" portal through this official website. Applicants who wish to seek employment with Henry Schein are advised to verify the job posting through this portal.No money transfers, payments of any kind, or credit card numbers, will EVER be requested from applicants by Henry Schein or any recruiters on its behalf, at any point in the recruitment process.