Product Marketing Manager

Basic FunctionThe Product Marketing Manager is responsible for developing differentiated positioning and messaging strategies that inform Lumin Digital's go-to-market motions. This role synthesizes buyer research, competitive analysis, and product innovation into compelling market narratives—translating complex platform capabilities into clear buyer value. The PMM works across multiple GTM work streams and product initiatives, creating the strategic positioning frameworks and content execution that drive awareness, pipeline, and adoption. This role collaborates closely with Product, Sales, and the Senior PMM – GTM on launch enablement, ensuring positioning translates into measurable commercial impact. Essential Functions and ResponsibilitiesDevelop differentiated positioning and messaging strategies for assigned GTM work streams, informed by buyer research, win/loss analysis, competitive intelligence, and product roadmap analysis.Create detailed buyer personas and market adoption strategies that reflect how financial institutions evaluate, buy, and implement solutions.Conduct competitive analysis and develop competitive positioning frameworks that articulate Lumin's differentiation.Translate product innovation and platform capabilities into compelling market narratives and value propositions.Create and execute sales enablement content including pitch decks, one-pagers, competitive battle cards, case studies, ROI tools, and demo narratives—working in partnership with Senior PMM – GTM on strategic direction.Collaborate with lifecycle marketing campaigns, messaging frameworks, and content strategy that support go-to-market launches and sales/CX goals.Partner with Product and Design teams on content development, brand asset creation, and ensuring consistent visual execution of positioning across materials.Track content performance, sales utilization, and win/loss data; report on messaging effectiveness and recommend positioning refinements.Work cross-functionally with Product, Sales, and Senior PMM – GTM on GTM work streams to ensure strategic alignment and execution excellence.Perform other duties as assigned. Physical DemandsWhile performing the duties of this Job, the employee is regularly required to sit; use hands to type, handle, or feel and talk or hear. Specific vision abilities required by this job include close vision. Ability to occasionally lift/move up to 25 pounds. Individuals with a disability who are otherwise able to perform the essential functions of the job may request reasonable accommodation through the Human Resources department. Position SpecificationsEducationBachelor's degree in Marketing, Business, Communications, or related field required; or equivalent combination of education and experienceMBA a plusExperienceAt least 3+ years of product marketing experience in B2B SaaS requiredExperience in fintech, financial services, or banking technology strongly preferredDemonstrated experience developing positioning and messaging frameworks for complex software solutionsTrack record synthesizing buyer research and competitive intelligence into strategic market narrativesExperience creating sales enablement content and working with Sales teams on GTM campaignsKnowledge, Skills, & AbilitiesStrong command of product marketing fundamentals: positioning, messaging, competitive analysis, and persona developmentExceptional written and verbal communication skills with ability to translate complex platform capabilities into clear buyer valueFamiliarity with digital banking, financial technology, or credit union/community bank markets a strong plusCollaborative team player who thrives in fast-moving, high-growth environments with multiple concurrent prioritiesProficiency with project management and content tools (Asana, Notion, Google Workspace, etc.)Comfort working with design teams and brand systems; ability to translate strategic ideas into visual content briefsTravelMinimal—12 days or less per year for team in-person gatherings (typically 3–4 days each)LIFE AT LUMIN DIGITALLumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base — and as a 100% cloud-native company, we're purpose-built to unlock the full advantages of the cloud for financial institutions and their users.At Lumin, we thrive on curiosity and innovation. Our culture is built on trust in our expertise and decisions, respect for diverse perspectives and talents, and boldness in pursuing new ideas. These values shape a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered every day. We encourage our team to explore, experiment, and challenge the status quo — because continuous improvement isn't just a goal, it's how we operate.Benefits Include We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave. We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend. Additional details are provided during the interview process.Lumin Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis. For more information, visit lumindigital.com.LIFE AT LUMIN DIGITALLumin Digital is a trailblazer in digital banking solutions, driven by a unique approach to technology, service, and people. We empower credit unions and banks by creating cutting-edge digital experiences that continuously serve, engage, and grow their membership base — and as a 100% cloud-native company, we're purpose-built to unlock the full advantages of the cloud for financial institutions and their users.At Lumin, we thrive on curiosity and innovation. Our culture is built on trust in our expertise and decisions, respect for diverse perspectives and talents, and boldness in pursuing new ideas. These values shape a workplace where collaboration thrives, ideas flourish, and new possibilities are discovered every day. We encourage our team to explore, experiment, and challenge the status quo — because continuous improvement isn't just a goal, it's how we operate.Benefits include: We take care of our people with medical, dental, and vision insurance, a 401(k) with company match, flexible PTO plus 12 paid holidays, paid sick leave, and paid parental and family leave. We also offer a lifestyle spending account, tuition reimbursement, and a cell phone stipend. Additional details are provided during the interview process.Lumin Digital is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender identity, or any other legally protected basis. For more information, visit lumindigital.com.