Product Marketing Manager

Product Marketing ManagerLocation: Fully Remote, UKContract Type: Full-time, permanent, 40 hour per week Mon-FriInterviews: Max 3 stagesReports to: Lead Marketing ManagerAbout VableVable helps international law firms, consultancies, and government departments turn information overload into competitive advantage. Our platform aggregates content from thousands of sources and makes it simple to curate, personalise, and share what matters. Lawyers and business leaders get the intelligence they need - custom briefings, sector updates, thought leadership - without manually trawling through hundreds of sources daily. The result? Teams stay ahead of critical developments, respond faster to opportunities, and save hours every week.We're entering an exciting growth phase at Vable. AI is transforming what's possible in content intelligence - reducing complexity, accelerating setup, and making sophisticated capabilities accessible to more organisations. This shift is opening new markets and redefining what clients expect from their content intelligence partner. For you as our Product Marketing Manager, this means defining how we bring these capabilities to market at a time when it really matters.The OpportunityWe're looking for someone who can make an immediate impact - someone who's comfortable working independently and thrives on owning product marketing execution from strategy through to delivery. This isn't a junior role. We need a product marketing leader who has repeatedly launched complex SaaS platforms, who actively studies competitors and market dynamics, who can translate real user experience into winning sales narratives, and who takes full ownership of positioning Vable’s products to win in the market while equipping product, marketing and sales with customer insight, commercial proof and competitive intelligence that directly improves deal outcomes.You'll report to the Lead Marketing Manager, working closely with product and sales to shape positioning, launches, and market strategy. You'll have a strong influence on direction and full ownership of execution - both strategic thinking and hands-on delivery. With a growing product roadmap and upcoming developments aimed at new audiences, you'll play a pivotal part in bringing products to market with sharp positioning, compelling messaging, and maximum impact.This Role is For You If You Thrive On:Autonomy and ownership - You identify what needs doing and make it happenConnecting the dots - You're the bridge between product, sales, and marketingStrategy meets execution - You craft positioning frameworks and write the sales deckProduct obsession - You become obsessive about understanding every detailEnabling others - Your messaging helps sales win and product teams understand the marketWhat You'll Be Doing (Day to Day)Product & Market InsightIndependently track and analyse the competitive landscape, including messaging, positioning, and product differentiationBuild and maintain comprehensive customer personas and audience insights that inform strategy across teamsProactively support product teams with market and customer intelligence to influence development and prioritisation decisionsTranslate complex product features into customer-focused value propositions that resonate with technical and executive buyersPositioning & MessagingDevelop and own product positioning, messaging frameworks, and value propositionsEnsure messaging consistency across marketing, sales, and customer-facing teamsCreate and maintain core assets (positioning docs, messaging guides, pitch materials) as the single source of truthContinuously improve messaging based on performance data and market feedbackGo-to-Market & LaunchesLead product launch planning and execution, coordinating cross-functionally to ensure successful deliveryPartner strategically with sales to ensure teams have the right messaging, context, and materials to win dealsDrive enablement through sales decks, competitive battlecards, FAQs, objection handling, and internal communicationsGather post-launch feedback systematically and use it to inform future improvements and product directionCross-Functional CollaborationAct as the connective tissue between marketing, product, and salesProactively share insights, competitive intelligence, and customer feedback to keep teams alignedContribute to brainstorming and planning discussions to help the wider team stay dynamic and forward-looking What You'll BringEssential3-5+ years in product marketing within B2B SaaS, with proven success launching complex products and executing GTM strategiesBachelor's degree or equivalent in Marketing or related field, or higher qualificationDeep understanding of positioning products with multiple stakeholders in the buying journeyStrong market research, competitive analysis, and customer insight capabilities with a data-informed approach to decisionsProven ability to work autonomously - you identify priorities, create plans, and execute with minimal oversightExceptional written communication skills and ability to translate technical features into compelling, benefit-driven messagingExperience working cross-functionally with product and sales teamsGenuinely curious and techy - energised by understanding complex productsComfortable working remotely in a distributed team environmentThe right to live and work in the UK, without sponsorshipDesirableExperience working in a fully remote or distributed team environmentFamiliarity with products aimed at professional services, legal, or information management sectorsExperience working with products serving different or evolving audiences (e.g., launching to new market segments)Proven experience with sales enablement materials and GTM planning in growth-stage SaaS companiesA proactive mindset with a track record of improving how teams work togetherExperience mentoring or coaching others in product marketing best practicesNot Right for You If...You need close direction and frequent check-insYou prefer large corporate environments with established hierarchies and processesYou prefer working on single campaigns rather than the full product marketing remitYou’re more comfortable with brand marketing or demand gen than product marketingYou work best with established playbooks rather than creating your ownYou’re early in your product marketing career and need significant mentorshipWhat Success Looks Like First 90 Days: Deep product knowledge, strong relationships across teams, first launch delivered with new positioning and collateral First 6 Months: Transformed product messaging, sales enabled with collateral that wins deals, improved key metrics (win rates, sales cycle, or product adoption) First Year: Repeatable launch processes established, strong influence on product roadmap, you're the recognised product marketing expert teams turn to proactivelyWhy This Role MattersVable's entering a pivotal year with a product roadmap that unlocks new audiences and meaningfully elevates customer experience. This only works if positioning is sharp, messaging is compelling, and teams are enabled to execute with confidence.You'll drive how our products are understood and purchased, helping shape strategy with the Lead Marketing Manager while owning execution. Your work will directly impact win rates, product decisions, and how confidently we talk about what we build. With significant autonomy, you'll shape how product marketing works at Vable. For someone ready to own product marketing execution this is it.What We OfferWork from home budget and learning budgetPrivate health care following successful probationOpportunity to own product marketing execution and strongly influence strategySignificant autonomy in your day-to-day workRemote-first culture with genuine flexibilityClear path to grow the role based on your strengths and the company's evolutionCollaborative, values-driven team cultureOur Values The way we work reflects our values daily:We take ownership & deliver - we're accountable and make things happenWe're curious - we ask questions, explore ideas, and keep learningWe're always a team - we succeed together, never aloneWe're kind & empathetic - we support each other as people, not just colleaguesReady to Apply? Submit your CV with a short cover note and respond to some questions. Our selection process is thorough but efficient, giving you the opportunity to demonstrate your skills. The exact format may vary, but typically includes:Initial conversation with our People team - a time to learn about your background, motivation, and fit for the role.Technical and practical interview - this stage will be with our Lead Marketing Manager and another applicable member of Vable.Take-home taskFinal interview - this is with senior members of the team to discuss collaboration style, ownership, and growth potential.Total process: 2-3 weeks and around 5 hoursWe’re excited to meet the next Vabler who will bring this role to life. If you’ve read this and can see yourself in it, we’d love to hear from you. With your permission, we record recruitment calls to ensure fairness, accuracy and collaboration across our fully remote team. At Vable, we value diversity and inclusion. We welcome applications from all backgrounds and experiences, and hire based on skills, potential, and passion for the role.