Product Marketing Manager, AdTech/Programmatic (U.S.)

There's likely a reason you've taken the time out of your busy day to review this opportunity at PulsePoint. Maybe you're in need of a change or there's “an itch you're looking to scratch.” Whatever the reason, ask yourself the following questions:Do you want to join a company that takes pride in the work they do?Do you want to work for a company that helps you navigate your career and invests in your development?Is having an open and transparent leadership team important to you in your next role?If you answered yes to the above questions, you are in luck… PulsePoint is hiring!A bit about us:PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.Product Marketing ManagerYou will have the opportunity to shape the product marketing function within a rapidly growing company. In this role, you will be responsible for driving adoption and retention of PulsePoint’s suite of programmatic and analytics products. You will partner closely with the product, sales, and marketing teams to execute on product positioning and messaging, go-to-market strategy, exceptional customer experience, sales enablement, and competitive intelligence. You will help drive and scale our marketing targeted to healthcare advertising agencies, pharmaceutical, medical device, and other healthcare organizations.This is a lean, fast-moving team — you'll often be running multiple product launches at once, owning each end-to-end, with the expectation to lean into all resources available to work independently through completion.This will be a great fit for you if:You are intellectually curious about working at the cross-section of healthcare and technology for the purpose of driving positive health outcomesYou are a natural storyteller who can take complex information and ideas and simplify them into customer-friendly messagingYou enjoy launching new products with a strong go-to-market (GTM) strategy and you are a problem solver looking for new opportunities to improve product experience for our customersYou are comfortable working cross-functionally across product, sales, and marketing teamsYou've operated in a lean or start-up environment where you owned outcomes end-to-end and didn't need close direction to hit day-to-day deadlinesYou can juggle multiple concurrent launches at once from start to completion What you'll be doing:Serve as the voice of the customer by shadowing sales calls, conducting user research, and identifying market trendsIndependently own multiple concurrent product and feature launches end-to-end — from Alpha through Beta — developing messaging, launch assets, and serving as presenter and coordinator of product trainingBuild and deliver sales enablement kits, arming our GTM team with compelling collateral that communicates PulsePoint's value propositions and points of differentiation, and drives adoption, including pitch decks, one-pagers, explainer videos, and case studiesExecute product marketing assets to support marketing campaigns across all relevant channels in collaboration with the marketing teamLeverage data-driven insights and competitive research to help inform the sales and product teamOperate with minimal oversight, escalating only when necessary, while maintaining a consistent release cadenceWhat we want you to bring to the table:Minimum 5 years of proven, hands-on product marketing experience — specifically within ad tech or programmatic technology (not adjacent industries)Demonstrated experience at high-growth organizations, where you owned execution end-to-end with little guidanceDeep, working fluency in programmatic technologies and strategies — able to speak to it credibly, not just familiar with the conceptsAI fluency — uses AI tools (e.g., Claude, ChatGPT) as a core part of the daily workflow, synthesizing research (call notes, competitive intel, etc.) into structured insightsBuilding repeatable prompts or lightweight workflows for recurring tasks (launch checklists, competitive battlecards, release notes) so the same work doesn't get redone from scratch each timeA track record you can point to of shipping 1-2 product/feature releases per monthProfessional experience in B2B enterprise-level technologyExperience in health or media strongly preferredWorking knowledge of HubSpot, Salesforce, Jira, Canva, and Asana a plusProven track record for supporting go-to-market strategies, including sales enablement, marketing promotion, and competitive intelAbility to translate and condense highly technical product offerings into language for a variety of audiencesWillingness and ability to work East Coast business hours, regardless of your locationWhat we'll give to you:Comprehensive healthcare with medical, dental, and vision options, and 100%-paid life & disability insurance401(k) MatchGenerous paid vacation and sick timePaid parental leave & adoption assistanceAnnual tuition assistanceBetter Yourself Wellness programGroup volunteer opportunities and fun eventsCommuting subsidy and commuter benefitsA referral bonus program — we love hiring referrals here at PulsePointSalary Range:$120-140k base + $12-14k target annual bonus based on company and individual performanceAnd there's a lot more!Selection Process:Initial Phone Screen (45 mins)Hiring Manager Video Call (60 mins)Team Interview (2-4 people, 30 mins)AssignmentWebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.