Product Marketing Manager

Product Marketing ManagerSalary Range: $120,000–$160,000/year (Range shown is for U.S.-based employees in San Francisco, CA. Compensation outside the U.S. is adjusted fairly based on your country's cost of living.)Equity Range: Up to 0.10%Location: San Francisco, CA (Hybrid) OR RemoteJob Type: Full-Time (SF) OR Contract (Remote)Experience: 3+ yearsAbout FirecrawlFirecrawl is the easiest way to extract data from the web. Developers use us to reliably convert URLs into LLM-ready markdown or structured data with a single API call. In just a year, we’ve hit millions in ARR and 70k+ GitHub stars by building the fastest way for developers to get LLM-ready data.We're a small, fast-moving, technical team building essential infrastructure for the AI era. We value autonomy, clarity, and shipping fast.About the RoleWe're looking for a Product Marketing Manager to own the intersection of product, developer experience, and go-to-market. You'll be the connective tissue between what we build and how the world discovers it—coordinating launches, crafting messaging, and building systems that scale.What You'll DoOwn and coordinate product launches and Launch Weeks, managing multiple stakeholders, shifting timelines, and competing priorities across Product, Engineering, DevRel, and external partnersBuild GTM playbooks and messaging frameworks that work across different audiences—from indie hackers to enterprise teamsWrite technical content that serves developers' actual needs: launch assets, blog posts, documentation, and developer education materialsManage the monthly newsletter and collect product updates from teams across the companyUse AI tools and LLMs to automate routine tasks, conduct market research, and analyze competitive positioningWrite code utilities to track campaign performance, market trends, and developer sentimentCreate partner onboarding workflows and coordinate joint marketing efforts across organizations with different planning cyclesBuild content and campaign systems that maintain quality during high-demand periodsConduct market research that provides actionable insights for product and marketing strategyMaintain brand consistency across multiple channels and partner collaborationsWho You Are3+ years in product marketing, preferably at a developer-focused or B2B SaaS company (Seed–Series B experience a plus)You can write—both technically and persuasively—for a developer audienceYou're comfortable building systems from scratch and iterating fastYou've coordinated cross-functional launches with multiple stakeholders and tight timelinesYou have a high-agency mindset: you see what needs doing and start knocking things downBonus: You've written code (even simple scripts) and can navigate technical conversationsBenefits & PerksAvailable to all employeesSalary that makes sense — $120,000-160,000/year OTE (U.S.-based), based on impact, not tenureOwn a piece — Up to 0.10% equity in what you're helping buildGenerous PTO — 15 days mandatory, anything after 24 days, just ask (holidays excluded); take the time you need to rechargeParental leave — 12 weeks fully paid, for moms and dadsWellness stipend — $100/month for the gym, therapy, massages, or whatever keeps you humanLearning & Development - Expense up to $150/year toward anything that helps you grow professionallyTeam offsites — A change of scenery, minus the trust fallsSabbatical — 3 paid months off after 4 years, do something fun and newAvailable to US-based full-time employeesFull coverage, no red tape — Medical, dental, and vision (100% for employees, 50% for spouse/kids) — no weird loopholes, just care that worksLife & Disability insurance — Employer-paid short-term disability, long-term disability, and life insurance — coverage for life's curveballsSupplemental options — Optional accident, critical illness, hospital indemnity, and voluntary life insurance for extra peace of mindDoctegrity telehealth — Talk to a doctor from your couch401(k) plan — Retirement might be a ways off, but future-you will thank youPre-tax benefits — Access to FSAs and commuter benefits (US-only) to help your wallet out a bitPet insurance — Because fur babies are family tooAvailable to SF-based employeesSF HQ perks — Snacks, drinks, team lunches, intense ping pong, and peak startup energyE-Bike transportation — A loaner electric bike to get you around the city, on usInterview ProcessApplication ReviewIntro Chat (~25 min)Deep Dive (~30 min)Paid Work Trial (1–2 weeks)DecisionIf you're a product marketer who can write for developers, coordinate chaos, and build systems that ship - let's talk.