Product Marketing Manager

Product Marketing ManagerLocation: RemoteMust reside in either the Central or Eastern time zoneReports To: Sr. Product ManagerInstructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.About the RoleWe are seeking a revenue-oriented Product Marketing Manager (PMM) to lead go-to-market strategy, sales enablement, and product positioning across our portfolio with a specific focus on school employee observation and evaluation.This is not a brand marketing role. This is a commercial, pipeline-impact position focused on accelerating revenue, increasing win rates, and driving expansion within K–12 school districts.The PMM operates at the intersection of Product, Business Development, and Marketing — ensuring our solutions are clearly differentiated, sales teams are equipped to win, and launches translate into measurable revenue impact.This role requires prior sales and/or marketing experience. K–12 commercial experience (sales, marketing, product, or product marketing within school districts) is highly preferred. An educator background is not required.What You’ll OwnGo-To-Market & Revenue StrategyLead end-to-end go-to-market strategy for new products (including professional development and use of proprietary software) enhancements and service offerings.Define Individual Customer Profiles (ICPs), buyer personas, and district-level decision drivers.Develop differentiated positioning and messaging aligned to competitive realities.Build launch strategies that directly support pipeline creation and deal acceleration.Identify cross-sell and expansion opportunities within existing accounts.Partner with Business Development to align messaging to each stage of the consultative sales cycle.Sales Enablement & Commercial ExecutionDevelop high-impact sales tools in collaboration with subject matter experts, including:Sales decksCompetitive battlecardsCase studiesBoard-ready adoption materialsROI messagingCampaign narrativesImprove underperforming collateral using win/loss analysis and performance data.Equip sales teams with messaging that shortens sales cycles and improves close rates.Customer & Market IntelligenceConduct voice-of-customer research (interviews, advisory groups, surveys, win/loss analysis).Monitor competitive positioning and district funding trends.Translate insight into actionable recommendations for Product roadmap and commercial strategy.Performance & Revenue ImpactAnalyze pipeline data, win rates, evaluation adoption, purchase, and implementation sales cycle velocity, and adoption metrics.Measure Go-to- Market effectiveness and optimize based on performance.Provide leadership with strategic recommendations to increase market penetration and Annual Recurring Revenue growth.Required Qualifications5+ years of experience in product marketing, sales, marketing, go-to-market strategy, or revenue enablement.Direct sales and/or marketing experience required.Experience supporting complex, consultative B2B sales cycles.Demonstrated success developing positioning and enablement that drives measurable revenue impact.Strong analytical skills with the ability to turn data into commercial strategy.Experience working cross-functionally with Product, Marketing, and Sales leadership.Strong business acumen and comfort operating in a revenue-driven environment.Highly PreferredExperience K-12 industry, Ed-Tech or Teacher Evaluation experienceExperience selling to or marketing within public school districts.Familiarity with district-level buying processes, funding cycles, and board approval dynamics.What We Offer?At Instructional Empowerment, you’ll be part of a passionate, mission-driven team working to transform K–12 education. We offer a collaborative, inclusive work culture, opportunities for professional growth, and the chance to make a tangible impact on students, schools, and communities.Salary range- $90,000-$100,000Competitive compensation and benefits package100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) 15 Days PTO given upfront in your first year8 Paid Holidays + 2 Floating Holidays401K plan - 4% company matchExceptional Onboarding ProcessAnd many more benefitsWant to learn more about Instructional Empowerment?Visit our website at: www.instructionalempowerment.com Follow us on FacebookSee what our employees have to say GlassdoorLike us on InstagramThis is a remote role with approximately 25% travel for events and conferences.EEO StatementInstructional Empowerment provides equal employment opportunity to all individuals regardless of their race, color, creed, religion, age, sex, gender identity or expression, sexual orientation, national origin, disability, veteran status, or any other characteristic protected by state, federal, or local law.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.