Product Marketing Manager

About the RoleVividly is looking for a Product Marketing Manager to serve as the connective tissue between our product, customer success, sales, and marketing teams. This is a high-impact, cross-functional role that will define how we communicate product value, both internally and externally, as we continue scaling into the mid-market and enterprise CPG space.You'll be the first dedicated PMM at Vividly, which means you'll have the opportunity to build the function from the ground up with the full support of a lean, revenue-oriented team and a robust tech stack.What You'll OwnProduct Release Communication & Customer EducationPartner with Customer Success Managers to proactively communicate product releases directly to customers, ensuring they understand what's new, why it matters, and how to use itBuild and manage a scalable release communication framework that coordinates across product, CS, sales, and marketingOwn the go-to-market process for new feature launches from early awareness through post-launch adoptionSales EnablementDevelop enablement materials that articulate the strategic differentiators of both new and existing product capabilities, including talk tracks, one-pagers, battle cards, and competitive positioningArm the sales and SDR teams with the context they need to confidently sell and demo new functionality, especially as we continue moving upmarketTranslate product specs into business value for finance and sales personas, our two core buyersFeature Adoption & Revenue ImpactDefine and track metrics around feature adoption, customer engagement, and the revenue impact of product releasesSet goals around adoption rates and upsell revenue tied to new functionalityWork with CS and RevOps to identify upsell opportunities unlocked by product releases and build the campaigns and materials to activate themProduct Advocacy ProgramHelp build and formalize a product advocacy group, structured, incentivized, and consistently engagedLeverage power users and customer advisors to surface real-world feedback, validate messaging, and generate case study contentHelp transition the organization from ad hoc customer feedback to a repeatable voice-of-customer program that informs both roadmap and positioningWho You Are4-7 years of product marketing experience in B2B SaaS, ideally with exposure to CPG, retail, or trade promotion managementStartup experience is required. This role wears many hats, operates cross-functionally, and expects you to build process where none existsProven ability to translate complex product functionality into clear, compelling narratives for both technical and non-technical audiencesExperience owning go-to-market launch processes end to end, not just the deck, but the cross-functional coordination and follow-throughComfortable operating in a fast-moving, lean environment where priorities shift and autonomy is expectedData-driven. You set goals, track outcomes, and use results to iterateStrong collaborator who can earn trust across CS, sales, and product without formal authorityWhy This RoleOur product is shipping features faster than our customers know about them, and our sales team is selling a roadmap that doesn't always have the enablement to back it up. This hire will directly close that gap and own the process that keeps it closed.Why Choose Vividly?A modern, remote-first workplaceWe are committed to succeeding as a fully remote team, empowering you with the flexibility to thrive, no commute required. Every Vividly team member receives a stipend upon hire to help create a comfortable, productive home office.Vividly days off & flexible PTOFor most USA holidays that fall on a Monday or Friday, we turn it into a 4 day weekend! Vividly also offers Flexible Time Off (and we really mean it) to help prevent burn out and fuel creativity. Competitive Benefits Healthcare, Dental and Vision - We cover 100% of your monthly premiums and 50% of all dependents401(k) - With a 3% employer contributionWeekly $20 Sharebite Meal Stipend - For every meal you purchase, they donate a meal through Feeding America! Monthly $50 Wellness ReimbursementMonthly $200 Remote Work Stipend Commitment to our values - The Vividly CodeKind Ambition -We push boundaries with empathy and integrityKeep It Real - We are transparent, honest, and authenticCustomer Love - We act as trusted advisors to our customersOwn It - We take responsibility and drive outcomesUrgency Wins - We move quickly and focus on impactPull Together - We collaborate to win as a teamPlease note: Vividly will never request sensitive information such as your social security number, bank account information, or other non-publicly available information during the application and interview process. If an applicant is extended an offer of employment, such sensitive information will be requested at that time during the onboarding process. Vividly will never ask you to receive and ship packages or goods as part of the interview. Other practices to be on alert for:Contact initiated via unsolicited text message or cold call. Vividly does not follow up with candidates through instant messaging applications.Our Talent Acquisition team only corresponds from email addresses with the domain ‘@govividly.com’. If a generic email ID ending with Gmail/Yahoo or other domain is used while receiving a job offer or interview call, there is a likelihood of a scammer.While some of our jobs can be found on third party job sites, all of our current job opportunities and descriptions are posted on Vividly’s Careers page, or our official LinkedIn Company PageThe U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiting scams and financial fraud. If you believe you were a victim of such a scam, you may contact your local law enforcement agencies. Vividly is not responsible for any claims, liability, losses, damages, or expenses resulting from scammers or impersonators.