Product Marketing Manager

Department: MarketingLocation: Plano, TX; New Orleans, LA; Columbia, SC; Indianapolis, IN; RemoteReports To: Director, Integrated & Growth MarketingJob SummaryWe’re seeking a Product Marketing Manager to help translate our product capabilities into clear, compelling market narratives that drive engagement and consideration. This newly created role will bridge Product, Sales, and Marketing, owning how our solutions are brought to market through campaigns, launches, and ongoing storytelling. The Product Marketing Manager will focus on turning product features into meaningful client value, supporting go-to-market execution, and strengthening how we communicate across the buyer journey.The ideal candidate thrives at the intersection of strategy and execution, someone equally comfortable developing competitive intelligence frameworks, managing launch deliverables, and crafting compelling product narratives. This role offers the opportunity to influence how new features and products are introduced to the market and ensure every launch drives measureable impact across adoption, sales enablement, and client satisfaction.ResponsibilitiesProduct Narrative and Positioning:Translate product features and functionality into clear, benefit-driven messaging that resonates with target audiences.Develop and refine solution-level narratives that move beyond feature descriptions to articulate real-world valuePartner with Product and Sales to ensure consistent messaging across all customer-facing materialsGo-to-Market & Launch Execution:Support the planning and execution of product and feature launches, including timelines, messaging, and campaign inputsTranslate competitive insights into positioning updates and actionable sales guidanceSynthesize research into digestible reports for broader product and leadership teams.Develop launch narratives and ensure alignment across Marketing, Sales, and Product teamsCampaign Alignment & SupportBuild and support mid-funnel marketing programs that help prospects understand Selerix's solutions and valuePartner with campaign and growth marketing to develop nurture flows and solution-focused content, and post-event follow-up journeysEnsure product messaging is effectively integrated into campaigns across channels (events, digital, partner, etc.)Work closely with Product, Client Services, Sales, and Marketing to ensure alignment on priorities, messaging, and go-to-market executionParticipate in regular product and marketing syncs to stay informed on roadmap updates and business prioritiesHelp bridge communication between teams to ensure product updates are effectively translated into market-facing initiativesSales & Internal Enablement:Support the development of core enablement materials, including feature summaries, messaging frameworks, and sales support contentEnsure internal teams understand how to position new features and solutions effectivelyQualifications:Bachelor's degree in business administration, marketing, communications, management or other related field of equivalent experience3-6 years of product marketing experience in the technology/SaaS space, benefits administration, HRIS, and compliance tech are a plus.Experience supporting product launches and translating technical features into customer-facing messagingExperience leveraging HubSpot, or similar CRM solutionStrong storytelling and communication skills, with the ability to simplify complex conceptsSelf-starter with a results-driving mindsetAnalytical mindset with the ability to use data to inform messaging and campaign improvements.Inquisitive, seeks to understandHighly collaborative; works cross-functionally, brings initiatives together, and actively removes silos. Must be eligible for US employmentWe offer the following benefits:Medical, Dental and Vision insurance4 weeks paid time off (PTO)9 paid holidaysTuition Reimbursement401K (with match)Basic LifeLong-Term Disability