Product Marketing Manager

About WritesonicWe're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search.We're YC-backed and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY).About the RoleWe're looking for a Product Marketing Manager who ships launches, builds sales weapons, and turns product releases into pipeline. This is not a positioning-and-messaging-deck role. This is a "the feature shipped Friday, the launch post goes live Monday, the sales deck is updated Tuesday" role.You'll own the go-to-market for every product launch, competitive positioning, sales enablement, lifecycle emails, webinars, and website messaging. You're the bridge between what we build and why customers buy.The split: 50% launches and GTM execution, 30% sales enablement and competitive intel, 20% lifecycle and conversion optimization.What makes this different: We ship features weekly. Shopping Visibility tracking, ChatGPT Ads monitoring, Prompt Discovery, Sentiment Analysis, Workflows. Each one needs a GTM motion. You won't wait months between launches. You'll run a launch machine that turns every product update into demand.What You'll DoOwn Product Launches & GTM (50%)Run end-to-end launches for new features and products: positioning, messaging, landing pages, blog posts, email announcements, social posts, webinarsBuild launch playbooks by tier: major launches (full campaign), medium (blog + email + social), minor (changelog + in-app)Create and maintain landing pages for each product area (GEO Platform, Action Center, Content Engine, Workflows) in WebflowWrite product announcement blog posts that explain the "so what" for customersPlan and produce product webinars and demo sessions (monthly cadence)Create video scripts for product demos and feature walkthroughsCoordinate with product and engineering on release timelines and feature narrativesTrack launch performance: signups, activation, pipeline influencedBuild Sales Weapons (30%)Create and update competitive battlecards monthly (Profound, Peec, AirOps, Scrunch, AthenaHQ)Build sales decks, one-pagers, and ROI calculators for enterprise and agency segmentsWrite objection-handling guides based on real sales call feedbackCreate vertical-specific pitch materials (ecommerce, SaaS, finance, retail, agencies)Run win/loss analysis and feed insights back to product and marketingAttend sales calls to hear customer language and objections firsthandBuild the sales resource hub so reps find what they need in under 30 secondsDrive Lifecycle & Conversion (20%)Design onboarding email sequences for self-serve signups (7-day drip with progressive feature discovery)Create in-app messaging and upgrade nudges based on usage triggersBuild nurture sequences for enterprise prospects (pre-demo, post-demo, stalled deals)Write pricing page copy and manage the pricing page experienceCreate customer-facing product roadmap and feature request workflowsOptimize trial-to-paid conversion through messaging experimentsBuild the customer communication playbook: release notes, feature emails, product updatesWhat We're Looking For4-6 years in B2B SaaS product marketing, ideally at companies in $2M-$20M ARR rangeHas launched 10+ features or products end-to-end (not just wrote the brief, but shipped the landing page, email, and webinar)Can write landing page copy, sales decks, and product announcements yourself (not hand off to a copywriter)Has built competitive battlecards and sales enablement materials that reps actually useExperience with product-led growth motions: onboarding emails, in-app messaging, upgrade flowsComfortable with Webflow, Framer, or similar tools to build and update landing pages without engineering helpHas run product webinars or demos (comfortable presenting to 50-200 people)Understands the SEO/GEO space or has marketed a technical product to marketing buyersPower user of AI tools. Uses AI to research competitors, draft messaging, build presentations, and move fastCan turn a Slack message from engineering into a customer-facing story in hours, not daysStrong project management instincts. You run launches like a producer, not a passengerExperience with marketing automation (HubSpot, Customer.io, Intercom) for lifecycle campaignsBonus PointsPreviously worked at an SEO, analytics, or marketing tech companyHas built a product marketing function from scratch (not just joined an existing team)Experience marketing to both self-serve users and enterprise buyersHas created video content (product demos, walkthroughs) or managed video productionExperience with agency or channel partner marketing programsActive presence on LinkedIn or Twitter discussing product marketingWhy Join Writesonic?You'll shape how an entire category of products gets positioned and soldWork directly with the founder and product team. No layers between you and decisionsShip launches weekly, not quarterly. You'll learn more in 6 months here than 2 years elsewhereRemote-first culture with flexibility and ownershipJoin at the inflection point where GEO becomes as essential as SEOIdeal FitYou've been the PMM who did everything at a growing SaaS company. You wrote the battlecard, built the landing page, scripted the webinar, sent the launch email, and updated the sales deck. All in the same week. You're not precious about process. You care about outcomes. You have strong opinions about why most product launches fail (hint: they focus on features, not customer problems). You've worked with sales teams and know what makes a battlecard useful vs. decorative. You want to join a company where you'll launch more in a month than most PMMs launch in a year.