Product Marketing Manager

Who We AreABOUT ENOVIS™Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.What You'll DoAt Enovis™ we pay attention to the details. We embrace collaboration with our partners and patients, and take pride in the pursuit of scientific excellence — with the goal of transforming medical technology as we know it.Because that’s how we change the lives of patients for the better. And that’s how we create better together. Why work at Enovis? See for yourself.As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.Job Title:Product Marketing ManagerReports To:Sr. Director, MarketingLocation:Carlsbad, CA / RemoteBusiness Unit Description: Bracing and SupportsEnovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos. Look for us on the field, in the gym and around town.Job Title/High-Level Position Summary: We are seeking a talented and driven marketing professional to join a winning team working with market leading products in the orthopedic medical device industry!The primary role of this Product Manager will be to drive the strategic growth and development of one of the assigned product portfolios of our Bracing platform.  The role leads defining portfolio strategy for the product line and represents the marketing function on the NPD team for development of product through stage gate process including development of business case, positioning, claims, messaging, branding, and launch the product.Product Managers are also responsible for assisting in developing and implementing marketing plans for assigned product lines, including developing materials and following processes required for product launches, product line maintenance, promotions and messaging, production planning, and field sales tools. Product Managers are experts in their product lines.With many new products and programs launching, this is a good opportunity to apply knowledge and learn the professional launch process and meet the professional sales team.Key Responsibilities:Product developmentIdentifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOCUtilizes market research to properly inform strategy for product commercializationDevelops business cases and presents to senior leadership teamLeads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch processManages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales forceProduct line management and strategyActs as subject matter and product expert for the assigned product PortfolioSupports portfolio growth initiatives by providing insights related to VOC and market trendsCollaborate with sales teams to define customers' needs and workflowsLeverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends Develops and manages relationships with KOLsProvides monthly product forecasts to operations to support inventory planningSupports sales with resolving product issues or information in collaboration with cross-functional partnersAssists in annual strategic planning processPromotions and channel supportOwn the development and execution of a multi-segment marketing strategyDevelops and executes annual marketing plans for assigned product to meet revenue growth expectationsUtilizes various communication channels to promote, position, and message to all customer stakeholdersDevelops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolioDevelops sales support tools in collaboration with sales operations teamAssess market and competitive landscape to inform strategic planning processSupports sales training team to educate new sales representatives on the assigned product portfolioWorks cross-functionally with other business units to promote comprehensive continuum of careWorks closely with 3rd party marketing agencies to develop new messaging strategies and conduct market researchUtilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectivenessMaintains list pricing and field discount guidelinesAttends and supports industry eventsSpecial projects, such as researching trends, developing reports, and other projects as required from time to time.Minimum Basic Qualifications: Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field2+ years product marketing experience.Bachelor’s degree required,Travel Requirements:Must be able to travel up to 30% of the time; both domestic and international travel is required.Typical work-related travel assignments range 1-3 days, and as such overnight, out-of-town stays are required.Desired Characteristics:MBA preferredDemonstrated critical/analytical thinking ability.Demonstrated ability to support and execute a business/franchise strategyFamiliarity with managing a product P&LExcellent verbal, written and presentation skillsAbility to multi-task and meet given deadlinesAbility to work collaboratively in a cross-functional team environmentAbility to understand and adapt to complex business processes and proceduresFamiliarity with executing new product launchesProficiency in Microsoft Office (Excel, Word & PowerPoint)“Creating better together”. It’s the Enovis purpose, and it’s what drives us and empowers us every day on a global scale. We know that the power to create better – for our customers, our team members, and our shareholders – begins with having the best team, pursuing common goals, operating at the highest levels, and delivering extraordinary outcomes.What does creating better together mean to us at Enovis? Discover the “why” behind our purpose, values and behaviors: Our Enovis Purpose, Values and Behaviors on VimeoWe offer a comprehensive benefits package that includes:Medical InsuranceDental InsuranceVision InsuranceSpending and Savings Accounts401(k) PlanVacation, Sick Leave, and HolidaysIncome Protection PlansDiscounted Insurance RatesLegal ServicesCurrently, Enovis does not provide sponsorship for employment visas (e.g., H-1B) and will not offer such sponsorship in the future. Applicants must already have full-time work authorization in the United States, both now and in the future, without requiring sponsorship.ABOUT ENOVISEnovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent, and innovation, the company’s extensive range of products, services, and integrated technologies fuels active lifestyles in orthopedics and beyond. Visit www.enovis.com to learn more.EQUAL EMPLOYMENT OPPORTUNITYEnovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.Join us in creating better together.EQUAL EMPLOYMENT OPPORTUNITYEnovis provides equal employment opportunities based on merit, experience, and other work-related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. We value the unique contributions that every employee brings to their role with Enovis.