Product Marketing Manager

Product Marketing ManagerOverviewThe Product Marketing Manager plays a critical, cross-functional role at Advyzon—generating product, market, and customer insights that influence product strategy, go-to-market execution, and revenue growth. This role spans the entire product lifecycle: driving launches, and product promotion to existing and prospective clients.You will partner closely with Product and Engineering, Sales, and Marketing to develop differentiated positioning, support launches, enable sellers, and champion the voice of the advisor. This role is ideal for an experienced B2B SaaS product marketer who thrives at the intersection of strategy, storytelling, and execution.What You’ll DoShape Positioning & NarrativeSupport and refine Advyzon’s product positioning, messaging, and value propositions across products and customer segmentsTranslate product capabilities, market insights, and customer needs into clear, differentiated narrativesCreate persona- and segment-specific messaging aligned to the buyer journey and key pain pointsInfluence Product StrategyPartner with Product and Engineering to inform roadmap priorities using market research, competitive intelligence, and customer insightsConduct workflow, market, and customer research to inform positioning, packaging, and prioritization decisionsAct as the voice of the advisor and firm across product and marketing teamsDrive Go-to-Market & Launch ExcellenceLead go-to-market execution for new products and features, including launch planning, messaging, segmentation, and channel coordinationCollaborate with demand generation and marketing colleagues to drive awareness, demand, and usageBe the ultimate power user and champion of Advyzon. Ability to think and act in a variety of user types and communicate product benefits for the different customer personas. Track and communicate product performance, adoption trends, and competitive shifts to leadershipEnable Sales & Field TeamsBuild and scale sales enablement product assets including playbooks, pitch decks, demos, training programs, and value demonstration toolsEquip sales teams to clearly articulate Advyzon’s value and differentiate against competitive solutionsImprove seller lifecycle journeys through triggered campaigns that support activation, engagement, and habitual useGrow Adoption & RevenueDevelop campaigns and product moments that increase feature adoption, cross-platform usage, and expansion revenuePartner with Sales and Product to accelerate activation and engagement for both prospective and existing clientsCreate case studies, calculators, and ROI tools that demonstrate measurable customer impactPartner with product to develop product content and high-visibility campaignsSupport community engagement through webinars, product office hours, and events, capturing customer success storiesWhat You’ll Bring5+ years of B2B product marketing experience at a high-growth SaaS or AI companyExperience marketing to financial services audiences, with the ability to translate complex, technical concepts into compelling storiesProven success leading multiple strategic B2B product launchesDeep expertise in positioning, messaging, and narrative development in competitive or emerging marketsStrong understanding of B2B SaaS business models and GTM motions, with a track record of driving pipeline and growthDemonstrated ability to influence product strategy through close partnership with Product and Engineering leadersExcellence in sales enablement, including content creation, training, and repeatable GTM processesStrong analytical skills and comfort working with customer research, performance data, and competitive intelligenceExceptional communication skills and the ability to simplify complexity and influence cross-functionallyA passion for technology and curiosity about how products work—and how to explain them clearly to othersThis position is remote.