Product Marketing Manager

About NectirNectir is the secure AI infrastructure purpose-built for schools. Nectir AI provides 24/7 personalized learning support grounded in course content, without compromising trust, outcomes, or academic integrity. Nectir AI can be integrated into existing Learning Management Systems and is fully FERPA- and SOC 2-compliant. Trusted by 80,000 students across 100+ campuses, Nectir is backed by independent, peer-reviewed research demonstrating a 7.5% campuswide GPA increase.About The RoleNectir is growing from one product into a product line, and we’re hiring our first Product Marketing Manager to make sure each new product lands with the right buyer. You’ll decide how every product fits the Nectir story, run launches sized to their importance, and give our sales and customer success teams what they need to sell and expand. You’ll sit at the center of Product, Sales and CS, reporting to our Head of Marketing.What You’ll DoLaunchesBuild and own a launch roadmap that ranks every launch by importance, from a major new product to a small feature updateWrite the playbook for each launch tier, then run it: messaging, assets, internal training and go-to-market timingLead our first major launch: a new data product for higher education and university systemsPositioning & PackagingDefine positioning and messaging for each product within Nectir’s overall brandMatch each product to its buyer, from high school leaders to higher-ed administrators and system officesShape how our products are packaged so each package speaks to a distinct buyer and can be priced and sold on its ownKeep website product pages and the sales deck aligned with current positioningBuyer & Competitive ResearchResearch our buyers and build persona cards that guide packaging, campaigns and objection handlingBuild and maintain battlecards on our competitors’ pricing, packaging and positioningTurn what you learn from customer and prospect calls into sharper messagingSales EnablementCreate the content AEs, SDRs and CS use with prospects and customersRun a messaging certification so every rep can tell each product’s story wellSet up a clear way to triage the steady stream of requests from across the company, and say “not this week” when it’s the right callClose the loop: when a line that’s off-script works better on calls, update the scriptVoice of the CustomerBring what Sales and CS are hearing into roadmap conversations with Product, on a regular cadenceWhat We’re Looking ForMust-HavesHands-on B2B SaaS product marketing experience, including positioning, messaging and launches you owned from start to finishA track record of sales enablement that reps actually usedExperience running buyer or competitive research and turning it into positioning, packaging or sales materialsSharp writing that turns product features into language a buyer cares about and a rep can repeatA highly collaborative style: you’re energized by working with Product, Sales and CS every day, not working heads-down aloneThe judgment to prioritize a high volume of requests and say no with a reasonProactive, self-directed communication in a remote, async teamNice-to-HavesExperience marketing to education buyers (higher ed, K-12 or independent schools). If you haven’t, tell us how you’d get up to speedPackaging or pricing work for a multi-product lineLaunching AI or data productsBuilding a sales certification or onboarding programFirst or early product marketing hire at a startupUsing AI tools to speed up research and content work, with a clear sense of what you check by handNo degree requirements. What you know and can do is more important than where you learned it.Success MetricsA tiered launch roadmap and a draft playbook for each tier, agreed within 90 daysDraft positioning for current products within 90 days, live on the website and in the sales deck by month 4Persona cards for each target buyer by the end of month 2, and battlecards for our top 15 competitors by month 3Our first major product launch generating 20 qualified inbound leads within 90 days of launchProduct packages live by month 4, with every deal sold on package-based SKUs by month 6An enablement triage playbook within 90 days, and AEs, SDRs and CS certified on core messaging by month 4Customer insights reaching Product on a regular cadenceWorking at NectirWe’re a startup, which means the work moves fast, but the impact is real. You won’t be a small cog in a big machine here — you’ll be the one building the machine.As our first product marketer, you’ll decide how schools and universities understand everything we build. The stories you write and the launches you run will put tools in front of students and educators who need them.What We OfferCompetitive base salaryComprehensive health coverage: medical, dental, and vision [(for US-based roles only)]401k with employer match [(for US-based roles only)]Unlimited PTOEquity (stock options), so you share in what we’re buildingFlexible, remote-first work environment