Product Marketing Manager

Our missionEvery pet should get the care they need, regardless of cost. Vet med prices are up 40% since 2020, and pet owners are stuck having to pick between their bank account and furry friend. At Snout, we aim to solve this by enabling clinics to offer wellness plans that actually work. The opportunitySnout is one of the fastest growing wellness plan providers in the veterinary space, trusted by clinics across the US. We’re a small but mighty startup team of <50 employees. We're searching for a strategic and empathetic Product Marketing Manager (PMM) based in the USA (east coast preferably) to own how Snout is understood, adopted, and championed by clinics. The roleThis is a foundational Product Marketing Manager role. You'll translate complex workflows — payments, wellness plans, clinic ops — into clear, emotionally resonant messaging and enablement that helps sales, CX, partnerships, and customers win. You'll sit at the intersection of product, sales, CX/CSM, and growth, shaping Snout's narrative from first touch through long-term expansion.Snout stands at a defining moment, one where the right vision and voice will shape not just our brand, but the trajectory of our product. We are crafting a story rooted in authenticity, one that speaks to the full spectrum of clinics we serve, from independent practices to enterprise groups, and honors the real workflows and emotional realities that define veterinary care. A refined, cohesive messaging architecture will bring harmony to how we sell, onboard, and grow — weaving together content and close partnership with our Go-to-Market (GTM) teams into a seamless experience that earns trust at every turn. For the right person, this is a rare and meaningful opportunity to build something from the ground up, alongside a team deeply committed to the people and pets at the heart of everything we do.If you're ready to own a product narrative and shape the future of veterinary wellness, we want to hear from you.Snout is committed to building a diverse and inclusive team. We know that great candidates may not check every box — and that’s okay. If you're excited about this role and our mission, we encourage you to apply if you meet at least 75% of qualifications including the first bullet. If you need any accommodations during the application or interview process, please let us know — we’re happy to support you. What you’ll doPositioning & MessagingDefine and evolve Snout's core positioning across ICPs: small clinics (1–3 doctors), multi-clinic / enterprise groups, and partner-referred clinics (PIMS, distributors, MSPs)Build clear ICP narratives, pain points, and value props rooted in real clinic workflows and emotional realitiesOwn Snout's messaging architecture — hero copy, value pillars, proof points, objectionsEnablement & Internal AlignmentCreate and maintain sales enablement assets: pitch decks, one-pagers, objection handling, and competitive positioningPartner closely with Sales, CX/CSM, and Partnerships to ensure messaging matches how Snout is actually sold and implementedArm CSMs with customer-facing materials that support onboarding, activation, and expansionContent FoundationsBuild Snout's content spine: homepage + landing page frameworks, product narratives and "How It Works" explainers, and case study and testimonial templatesTranslate customer stories into scalable proof — ACT lift, reduced staff burnout, increased preventive complianceEnsure consistency across lifecycle touchpoints: website, sales, lifecycle emails, and clinic-facing assetsCustomer & Market InsightDevelop deep empathy for veterinarians, practice managers, and front-desk teamsSynthesize insights from sales calls, onboarding sessions, and customer feedback into sharper messagingWhat we're looking for4 - 7 years of experience in Product Marketing, ideally in B2B SaaS, fintech, healthcare, or workflow toolsExperience in marketing to two sides of a marketplace (B2B+B2C or B2B2C)Strong instinct for emotional and functional storytellingProven experience creating enablement that actually gets usedComfort operating in ambiguity and building from zero to oneClear writer who can balance warmth, clarity, and credibilityAbility to travel on a quarterly basis What will make you stand outExperience marketing to veterinary, healthcare, or other regulated SMB or multi-location audiencesPrior work at a seed, Series A/B startup in an early PMM capacityAbility to run customer interviews and distill insights into actionable messaging frameworksTrack record of measurable impact:  conversion rate improvements, sales cycle acceleration, or activation metrics tied to PMM work Why you should join SnoutFast growing, venture capital backed technology company focused on improving access to veterinary careAbility to have a meaningful impact from Day 1, where your voice and opinion mattersUnlimited potential to grow in your career, learn and expand your skillsetsCollaborative, flexible, and friendly culture❌ Why this role might not be a fit for youYou’re not interested or experienced in marketing to two sides of a marketplace (B2B+B2C or B2B2C)You prefer working downstream of a fully built-out brand and messaging foundationYou're more comfortable executing campaigns than developing positioning from scratchYou haven't worked in a customer-facing or cross-functional capacityYou aren’t a pet or animal lover or aligned with the missionYou don’t live close to an airport and have travel flexibility Compensation$120 000 - $150 000 base salary⚕BenefitsDay 1 medical/dental/vision benefitsFlexible time off + 11 Snout calendar holidaysPaid parental leave