Product Marketing Director, Sustainability Solutions

Workiva is seeking a Product Marketing Director, Sustainability (North America) to own and drive the go-to-market (GTM) strategy of our sustainability solution portfolio. This high-impact role requires domain expertise in sustainability and carbon accounting, strong judgment in navigating regulatory ambiguity, and the ability to define clear, differentiated narratives in a complex and evolving market.You will operate as a senior GTM decision-maker, shaping positioning, messaging, and market plays that directly influence revenue performance and field execution. Partnering closely with Product, Sales, Partnerships, Enablement, and Revenue Marketing, you will ensure Workiva brings cohesive, customer-centric sustainability solutions to market while maintaining clarity and focus across the organization.What You’ll DoDefine and evolve the GTM  strategy for Workiva’s sustainability solutions, aligning customer needs, regulatory drivers, and business prioritiesMake informed tradeoffs and prioritization decisions to focus GTM efforts on the highest-impact opportunitiesLead ongoing customer and field research to understand workflows, buying triggers, objections, and unmet needs across sustainability, finance, and assurance stakeholdersSynthesize insights from customer interviews, win/loss analysis, field feedback, and regulatory developments into actionable GTM recommendationsDevelop differentiated solution positioning and messaging across sustainability, carbon, and adjacent platform capabilitiesPartner with Product to translate customer, field, and regulatory insights into roadmap influence, shaping feature prioritization and sequencing to maximize GTM impactDefine launch narratives, messaging frameworks, and success criteria in partnership with Product, Revenue Marketing, and Sales EnablementPartner closely with Revenue Marketing, Demand, and Sales Enablement to ensure GTM strategy is translated into effective market activationLead rapid experimentation to test messaging, value propositions, and GTM plays across sales and marketing channelsContribute to thought leadership through webinars, blogs, presentations, customer stories, and industry eventsSupport analyst and customer engagements with strong narratives and market insight What You'll NeedMinimum QualificationsBachelor’s Degree in marketing or related field10+ years of experience in product marketing or closely related roles that could include: product management, industry or corporate marketing, and salesPreferred QualificationsB2B marketing or product marketing experience in the SaaS industry; experience supporting sales channels strongly preferredDeep understanding of sustainability and/or carbon accounting markets, including buyer personas and competitive dynamicsFamiliarity with multi-solution SaaS platforms and platform-level GTM motions.Demonstrated success influencing and collaborating with cross-functional leadership teams, including Sales, Marketing, Product, Sales Operations, Enablement, and Customer SuccessExperience using AI Strong communication skills with the ability to tailor messaging for diverse audiences, from end users and buyers to senior executivesExperience analyzing pipeline, bookings, and revenue performance data to identify GTM opportunities and areas for optimizationProven ability to innovate and optimize marketing strategies to deliver measurable business resultsExceptional communication, storytelling, and program management skills to drive initiatives forward with clarity and impactTravel Requirements & Working Conditions:Up to 40% travelReliable internet access for any period working remotely, not in a Workiva officeHow You’ll Be Rewarded✅ Salary range in the US: $154,000.00 - $250,000.00✅ A discretionary bonus typically paid annually✅ Restricted Stock Units granted at time of hire✅ 401(k) match and comprehensive employee benefits packageThe salary range represents the low and high end of the salary range for this job in the US. Minimums and maximums may vary based on location. The actual salary offer will carefully consider a wide range of factors, including your skills, qualifications, experience and other relevant factors.Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com. Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.#LI-HS2