Product Manager/Senior Product Manager - Patient Marketing

California, US residents click here.The job details are as follows:Who We AreWe are the first publicly-traded biotech or pharmaceutical company to take the form of a public benefit corporation. Our public benefit purpose is to provide a brighter future for patients through the development of novel pharmaceutical therapies; and technologies that expand the availability of transplantable organs. United Therapeutics (Nasdaq: UTHR) seeks to travel down the corridors of indifference to develop treatments for rare, deadly diseases. We were founded in 1996 by a family seeking a cure for their daughter’s pulmonary arterial hypertension (PAH). Today, we have six FDA-approved therapies that treat PAH, pulmonary hypertension associated with interstitial lung disease (PH-ILD) and neuroblastoma, a rare pediatric cancer. Our near-term pipeline seeks to develop additional therapies for PAH and pulmonary fibrosis (PF). The cure for end-stage life-threatening diseases like PAH, PH-ILD, PF, and many others is an organ transplant, but only a small percentage of donated organs are available to address the vast need. For this reason, we are working to create manufactured organs to address the shortage of kidneys, hearts, lungs, and livers available for transplant. We believe an unlimited supply of tolerable, transplantable organs will eliminate the transplant waiting list and cure end-stage organ diseases for which transplant is not currently an option.Who You AreIf you’re energized by turning patient insights into strategy – and owning strategy through execution to meaningfully impact real patients - this role is for you. As a Product Manager or Senior Product Manager, Patient Marketing, you will lead critical, patient-facing initiatives across the journey of two brands, playing a key role in shaping and elevating the patient experience. This role is for a passionate marketer who will define how patients engage with our brands across channels including CRM, paid and social media, web, printed resources and patient events. From concept to launch to ongoing optimization, you’ll drive patient initiatives end-to-end and collaborate closely with other marketers, digital transformation, cross-functional teams and agencies. If you enjoy translating strategy into action, thrive in a face-paced environment, and want to make a lasting mark on the patient experience, we’d love to connect.The Product Manager, Patient Marketing will assist in the development of patient strategies and the development and execution of patient tactics to achieve the brand goals for commercialized products under the oversight and guidance of the brand lead.The Senior Product Manager, Patient Marketing contributes to developing the patient strategy and proposing, developing and executing patient initiatives to achieve the brand goals for commercialized products. Work independently to manage marketing initiatives and tactics for assigned projects targeting patients. Lead tactical efforts through conception, development, review, production, and dissemination. Work collaboratively with agency(s) and internal partners to deliver assigned tacticsAssist with development of annual marketing plans (brand strategy, positioning, messaging, tactics) under direction of brand lead and champion the plan with internal and external partnersAssist in determining and tracking key performance indicators (KPI) for owned tactics and initativesEffectively manage individual project budgets and timelinesAssist with market research initiatives to learn insights for the brand and patient audienceCommunicate effectively with all stakeholders to ensure consistent alignment on all projectsDemonstrate command of disease state, product portfolio, competitors, patient experience, and payer landscapeManage reviews of patient promotional materials with legal, medical, regulatory in promotional review board (PRB) discussionsCollaborate within marketing and cross-functional teams including sales, training, patient relations, patient advocacyPerform other duties as assignedFor this role you will needMinimum Requirements for Product Manager Level5+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 3+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree2+ years of experience in patient marketingExperience with digital tactics such as social, web, paid mediaExperience with CRM development, execution and measurementSeek to develop collaborative relationships with internal and external partnersSelf-motivated, able to work independently and prioritize tasksComfortable with fast-paced environment and possess strong organizational skills and ability to multi-taskExperienced with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)Minimum Requirements for Senior Product Manager Level8+ years of experience in pharmaceutical, biotech, or medical device marketing with a Bachelor's Degree or 6+ years of experience in pharmaceutical, biotech, or medical device marketing with a Master's Degree4+ years of experience in patient marketingExperience with digital tactics such as social, web, and paid mediaExperience with CRM development, execution and measurementExcels in a fast-paced environment and possesses strong organizational skills and ability to multi-taskSelf-motivated, willing to work independently, and prioritize tasksDevelops collaborative relationships with internal and external partnersSeeks to lead and deliver initiativesProficiency with Microsoft Office Suite (Excel, Outlook, Powerpoint, Teams, Word)Preferred QualificationsMaster’s Degree in a relevant discipline3+ years of experience in pharmaceutical, biotech, or medical device salesExperience with HCP CRM and other NPP effortsEligible employees may participate in the Company’s comprehensive benefits suite of programs, including medical / dental / vision / prescription coverage, employee wellness resources, savings plans (401k and ESPP), paid time off & paid parental leave benefits, disability benefits, and more. For additional information on Company benefits, please visit https://www.unither.com/careers/benefits-and-amenities United Therapeutics  Corporation is an Equal Opportunity Employer, including veterans and individuals with disabilities.