Product Manager

About the RoleWe’re seeking a Product Manager to lead the launch, adoption, and ongoing improvement of the Liberty Action platform, which is YAL/Liberty Action’s digital hub for grassroots liberty activism. You’ll own the product roadmap, orchestrate cross‑team execution, and ensure members experience a seamless journey from signup to sustained activism. You’ll manage engagement features (including our gamification system, e.g., “Eagles”), partner closely with engineering and field teams, and drive a data‑informed approach to growth.Location: Remote (occasional travel required)Reports to: Chief Marketing Officer (CMO)Employment: Full‑timeWhat You’ll DoLaunch & AdoptionLead the Q1 launch from go‑to‑market plan through post‑launch stabilization.Translate onboarding flows into sustained activation and early retention.Set up dashboards and alerts for real‑time launch health (signups, activation, errors).Product Roadmap & FeaturesMaintain a rolling, prioritized roadmap aligned to campaign needs; run quarterly planning.Scope and ship features in tight, iterative cycles; manage dependencies and risks.Oversee integrations with campaign tools (Hubspot, email/SMS, analytics).User Journey & EngagementOwn the end‑to‑end journey from signup → membership → first action → repeated activism.Operate the gamification system (levels, badges, streaks, leaderboards) and ensure it drives quality actions.Define and track engagement KPIs (activation, DAU/WAU/MAU, actions/member, retention, cohort health).Cross‑Team CollaborationServe as the connective tissue across engineering, field staff, marketing/growth, and content.Coordinate funnel campaigns that drive platform growth and action‑taking.Communicate progress, tradeoffs, and learnings clearly to stakeholders.Feedback & Continuous ImprovementRun a steady cadence of user interviews, surveys, and in‑app feedback.Convert insights into problem statements, hypotheses, and experiments (A/Bs where feasible).Lead quarterly iteration cycles that deliver measurable improvements.QualificationsMust‑Have5+ years experience launching and scaling a platform or SaaS product as a Product Manager.Familiarity with gamification mechanics and behavior change design.Strong roadmap ownership, backlog management, and cross‑functional leadership.Ability to translate complex technical needs into clear, user‑facing solutions.Fluency with engagement and growth metrics; comfort with dashboards and product analytics.Excellent communication, stakeholder management, and writing skills.Nice‑to‑HaveExperience with political tech, grassroots organizing platforms, or digital campaign tools.Comfort collaborating with field operations, content/creative, and data teams.Work Style & TravelRemote‑first; occasional travel for launches, team on‑sites, or major events.RRE ScorecardArea% TimeResponsibilitiesExpectationsLaunch & Adoption25%Deliver January launch (cutover plan, comms, QA, dashboards). Drive onboarding and activation.Launch on time with no Sev‑1 issues; ≥80% of target users activated in the first quarter.Product Roadmap & Features25%Maintain prioritized roadmap; run quarterly planning; oversee integrations.Roadmap updated quarterly; features ship on schedule; campaign dependencies met.User Journey & Engagement25%Own flows from signup→membership→activism; manage gamification (e.g., “Eagles”); track KPIs.≥70% of signups convert to Active Member; cohort retention meets or beats targets; healthy KPI trends.Cross‑Team Collaboration15%Liaise across engineering, field, and marketing; coordinate funnel campaignsCampaigns integrated with platform; peers rate collaboration highly; no critical handoff gaps.Feedback & Continuous Improvement10%Operate feedback loops; run experiments; ship quarterly improvements.Clear insights pipeline; at least one meaningful improvement released each quarter.