Product Line Marketing Manager, CIS SecureSuite and Commercial Membership - Remote

The Product Line Marketing Manager, CIS SecureSuite and Commercial Membership is part of the Sales and Business Services department, which resides on the Marketing and Communications team and reports to the Director of Product and Partner Marketing. As our Product Line Marketing Manager, you will bridge the gap between the technical and go-to-market aspects of product management for our offerings related to CIS SecureSuite and commercial membership. This is a cross-functional role that collaborates with related Product Managers and Owners, Sales, Member Success, Marketing and Communications, and more. The Product Line Marketing Manager drives the overall success of offerings they are responsible for by owning and delivering the messaging, go-to-market strategy, campaigns and tactic coordination, and sales relationship. You will play a part in a continuous process of sharing inputs and data with the Product teams to aid in product development and strategy.What You'll Do:Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membershipDevelop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offeringAct as a subject matter expert on the assigned products in support of the Sales and Marketing teamsCollaborate with related Product Managers and Owners on the development of new cybersecurity products and featuresPartner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offeringMaintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.)Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholdersDevelop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiationMaintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned productsServe as a partner, enabling direct and indirect Sales and Customer Support teams with training and materialsPersuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokespersonTravel to events as neededOther tasks and responsibilities as assignedWhat You'll Need:Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field*5+ years of product marketing or product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomesProven track record in managing product lifecycles and delivering successful cybersecurity solutionsAbility to work effectively in a cross-functional environment and align diverse teams toward common goalsExcellent communication and collaboration skills including written, verbal, and formal presentationsAbility to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on researchAbility to associate and articulate the impact of technical capabilities on customer value and outcomes Strong facilitation skills to achieve alignment and clear decision makingAbility to prioritize, multi-task, and perform under pressureStrong project management and change management skillsAbility to travel as neededMust be authorized to work in the United StatesIt's a Plus if You Have: Expertise with customer relationship management (CRM) and/or marketing automation toolsProject management experience or certification*Additional years of relevant experience or a combination of an Associate’s degree or equivalent and relevant experience may be substituted for the Bachelor’s degree.At CIS, we are committed to providing an inclusive environment in which the diverse backgrounds, experiences, and views of our employees, members, and customers are valued and respected. It is through this commitment that we are able to work together towards our common mission: to make the connected world a safer place.Compensation Range:$91,900.00 - $160,800.00