Principal Product Marketing Manager

About BizeeBizee has helped nearly two million entrepreneurs start and run their businesses. Now we are building what comes next: an AI-powered Entrepreneur Operating System that helps founders launch, operate, stay compliant, and grow with less friction and more confidence.We are profitable, founder-led, and operating at a clear inflection point. The next chapter requires a stronger operating system for how we hire, lead, communicate, develop talent, and scale execution across the company.The OpportunityThe Principal Product Marketing Manager owns the strategic direction of Bizee’s product marketing function and the messaging, positioning, packaging, and go-to-market execution that drive subscription attach, conversion, retention, and revenue across the product suite. This role is the internal driver for foundational product positioning, pricing and packaging strategy, and funnel and lifecycle messaging. The Principal Product Marketing Manager builds Bizee’s product marketing function from the ground up, partners with Brand, Growth, Product, and Partnerships leadership, and equips Sales and Customer Success to communicate product value to customers. Key ResponsibilitiesDefine and evolve Bizee’s foundational product messaging and positioning: how Bizee describes itself as a product and the value proposition that anchors all downstream messagingAudit Bizee’s full product portfolio and own how each product is positioned and marketed, prioritizing focus based on revenue and business impactLead pricing and packaging strategy across formation, subscription, and add-on products: research, recommendations, and executionDrive subscription and add-on product marketing through messaging, positioning, and product education that increases subscription attach, conversion, and long-term retention, and surfaces add-on products at the right moments in the customer journeyOptimize funnel messaging and positioning in close partnership with Growth, using existing audits and performance data to prioritize and drive opportunitiesLead third-party partner marketing: messaging, positioning, and execution for co-branded landing pages, emails, and in-app surfaces, in close partnership with the Partnerships teamEquip Sales and Customer Success with the messaging, collateral, and training to communicate product value and engage customers effectively on an ongoing basisLead cross-functional go-to-market for new packages, pricing changes, product repositioning, and audience expansion initiativesDrive customer, market, and competitive research, and serve as the internal voice of the customer in product and marketing decisionsDefine and own launch objectives, KPIs, and measurement frameworks for product marketing initiativesWhat This Role Does Not OwnA/B testing, conversion rate experimentation, and funnel test executionBrand strategy, brand identity, and brand voice and toneSEO content strategyEditorial and narrative content, including podcast and long-form storytellingLifecycle email and SMS execution, and paid media creative and buyingProduct roadmap and product development decisionsPartner relationship management and contract negotiationQualifications8+ years of product marketing experience, ideally in a subscription, SaaS, or platform business with a complex product portfolioExperience building or scaling a product marketing function from an early stageDeep experience driving pricing and packaging strategy, including research design and packaging structure decisionsDemonstrated impact on subscription retention, attach, and conversion through messaging, positioning, and product educationStrong cross-functional partnership experience with growth, product, partnerships, sales, and customer success teamsManagement experience and readiness to build and lead a product marketing team Disclaimer:Bizee is an Equal Opportunity Employer; employment with Bizee is governed on the basis of merit, competence and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.This employer participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.Available benefits include: Health Care Plan (Medical, Dental & Vision), Life Insurance (Basic, Voluntary & AD&D), Virtual Wellness Resources, Work From Home