Principal Product Marketing Manager

Role Specific Job Duties: Market Research & InsightsDrive market intelligence strategy and establish research frameworks to understand evolving buyer needs and market dynamicsDesign and oversee customer research programs including interviews, win/loss analysis, and surveys across multiple product linesContribute to competitive intelligence, defining competitive positioning strategy and creating scalable assets for GTM teamsPartner with Product and Executive leadership to translate market insights into strategic roadmap recommendations and business opportunitiesServe as thought leader and subject matter expert on B2C marketing technologyGo-to-Market Strategy & ExecutionDefine and own GTM strategy for major product initiatives, including new products and feature launchesEstablish product positioning and messaging architecture that differentiates our platform in marketBuild scalable GTM frameworks, playbooks, and enablement programs that drive consistency across GTM teamsOwn business outcomes for strategic GTM initiatives, tracking pipeline contribution, adoption metrics, and revenue impactDrive cross-functional alignment with Product, Sales, Customer Success, and Marketing leadershipRequired Skills / Experience: 5-7 years in B2B SaaS Product MarketingStrong knowledge of B2C marketing technology (CDPs, Marketing Automation, CRM, Loyalty Platforms)Experience designing and executing market research and competitive analysisExcellent writing and communication skillsAnalytical with experience in pipeline, adoption, and conversion metricsAbility to work cross-functionally with Product, Sales, Customer Success, Engineering, and MarketingBachelor's degree in Marketing, Business, or related fieldSheerID is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We celebrate diversity and are committed to creating an inclusive environment for all candidates and employees. SheerID believes that diversity and inclusion is critical to our success as a company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.Please be aware that any communication related to this job posting will only come from email addresses ending in @sheerid.com. We strongly advise against engaging with any outreach from other sources, as they may be fraudulent.To ensure your safety, please note that we will never:Provide screening questions via emailExtend a job offer without a formal interview processRequest any personal information (such as Social Security numbers, banking details, etc.) through email or messaging platformsIf you receive any unsolicited requests or suspect fraudulent activity, please report it immediately. Your safety and privacy are of the utmost importance to us. Thank you for your attention and caution.