Principal Product Manager (Acquisition Products)

Our Mission:ButterflyMX is on a mission to empower people to automate property access, operations, and security from a single platform. Our products are installed in more than 20,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate. Our features are designed for developers, owners, property managers, and tenants and our products lower operating costs and improve tenant satisfaction.Our Solution: Developers and owners no longer need to run building wiring or install in-unit hardware. Property managers can grant building access, revoke permissions, and review entry logs from an online dashboard. Residents can open doors from their smartphones, issue visitor access, and see who is trying to enter the building.Our Culture & Values: Fantastic people are the key to our success. As a distributed, primarily remote workforce, we’re looking for more intelligent, passionate, collaborative, ai-forward, and down-to-earth individuals to join our growing team. We’re driven by a shared commitment to excellence and innovation, grounded in our core values: We delight our customers, We take ownership, We are a community of collaborators, We speak up, We think big and do small, and We are tenacious.ButterflyMX is hiring a Principal PM who thinks at the intersection of funnels and customer experience. This role is about understanding how people move through a decision process, where they drop off, and what it takes to earn the next step. You'll own a product area that spans two connected user groups, one experiencing that journey firsthand, the other managing and optimizing it on the other side. We have an early roadmap to build from, but we need someone to pressure-test it, sharpen it, and own it. The right person for this role brings consumer product instincts, deep familiarity with AI-driven workflow automation, and a genuine obsession with conversion. Responsibilities:Take ownership of the product roadmap for this new area: evaluate what we’ve scoped, stress-test the assumptions, and evolve the plan based on what you learnDefine and drive the end-to-end experience across two connected user groups: one consumer-facing, one operator-facingIdentify where AI-driven automation can reduce friction and improve outcomes on both sides of the experience, and build those capabilities in a way that earns trustNavigate a complex integration landscape, working with third-party platforms and data sources that are central to how this market operatesConduct rigorous discovery by getting close to end users and operators, sharpening the problem definition while iterating with Design and Engineering on the solutionEstablish the metrics that matter and hold yourself accountable to themRequirements:7+ years in product management with a track record of owning products from concept to market, including experience inheriting early-stage work and making it betterFunnel and conversion fluency: you think in terms of acquisition, activation, and drop-off. You know how to identify where a journey breaks down and what it takes to fix itConsumer UX instincts for high-stakes decisions: you understand that some experiences require more than ease of use. They require trust, clarity, and confidence at every stepDeep familiarity with AI-driven communication and workflow automation: you understand where these systems create value, where they create risk, and how to deploy them responsibly in products where real people are making real decisionsB2B2C fluency: you have experience building products where the end user and the buyer are different people, and you know how to serve both without compromising eitherIntegration-savviness: you have navigated complex third-party ecosystems and understand the product tradeoffs that come with depending on external platforms and dataAI-native thinking: you approach product problems by asking how intelligent systems can improve the experience, not by adding AI as an afterthought. You stay current on what the technology can actually do and bring that knowledge into discovery, design, and prioritization conversationsA builder’s mindset: you don’t just write specs and hand them off. You prototype, tinker, use the tools available to you today to explore ideas quickly, and you close the loop between what you ask engineering to build and how it actually worksSharp communication: you can who can influence across engineering, design, go-to-market, and leadership: you write well, present clearly, and earn trust without authorityBonus if you have at least one:Experience in proptech, multifamily real estate, or property operationsExperience building products with scheduling, logistics, or real-world coordination at their coreExperience working in or alongside a marketplace, CRM, or demand generation productBackground in products where trust and safety are design requirementsBenefits:Comprehensive Medical, Dental and Vision plans (ButterflyMX covers 80% of the cost) starting day 1401(k) plan with a match10 paid holidays, 20 vacation days, 5 sick days, 3 floating holidaysBasic Life and Accidental Death and Dismemberment Insurance (ButterflyMX covers 100% of the cost)Short and Long Term Disability (ButterflyMX covers 100% of the cost)Paid Family LeaveEmployee Assistance ProgramQuarterly self-care stipendsAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Legal, Accident, Critical Illness, Pet, and Personal Liability InsuranceAnd more! ButterflyMX is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. You must have the authorization to work in the US to become an employee. We strive to create an accessible and inclusive experience for all candidates and employees. If you need reasonable accommodations during the application or the recruiting process, please let our recruiting team know.