Player Experience Manager

About us:

Betty is an innovative entertainment company pioneering at the intersection of real money online casino and casual mobile gaming. Accredited by the Alcohol and Gaming Commission of Ontario (AGCO) as a B2C operator in February 2023, we've set a new standard in the industry. Our mission is to redefine the online casino experience by offering a uniquely transparent environment where players can relax, unwind, and enjoy themselves safely. We are committed to accessibility, fairness, and inclusivity, fostering a community of like-minded individuals who value ethical gaming practices and prioritize our players' safety and enjoyment above everything else.

Our Values:

• We are honest - we value honesty in all aspects.


• Bring the Olives - we offer premium customer experience.


• Think Big - we believe in always striving for more. 

The Role:

As Player Experience Manager, you are the voice of the player within Betty’s Live Ops team. You will actively play on the Betty site and app using multiple internally segmented accounts to experience different player journeys first-hand. You’ll think critically about every touchpoint and feed structured, actionable insights back to segment leads, Live Ops, and Product. You will also perform robust competitor analysis to ensure Betty is at the forefront of player experience within the market. Additionally, you will perform qualitative analysis to measure player satisfaction with the product cementing the role as the voice of the player.

Key responsibilities:

• Play across multiple internally segmented accounts to experience full player journeys


• Act as a player advocate within Live Ops and Product discussions


• Provide clear, player-focused feedback to segment heads


• Conduct rigorous competitor analysis across iGaming and adjacent products


• Map out and perform high-level qualitative analysis of Live Ops features, promotions, and journeys


• Identify friction points, opportunities, and moments of delight across the platform

Requirements:

•  A genuine player of games and iGaming


• Strong empathy for players and a critical eye for experience quality


• Experience in iGaming, mobile games, digital products, or adjacent industries


• Familiarity with player segmentation and lifecycle concepts


• Ability to structure qualitative feedback into clear, actionable insights


• Excellent written and verbal communication skills


• Comfort working cross-functionally with Product, Live Ops, and Analytics

Nice to Have:

• Experience with Live Ops mechanics (missions, promotions, loyalty, events)


• Background in UX research, QA, or player support


• Interest in adjacent product spaces such as casual games, loyalty platforms, or communities


• Comfort presenting insights to senior stakeholders

What we offer: 

• Competitive salary and benefits


• Premium health coverage


• A collaborative, player-first culture


• Real ownership and impact on live products


• A team that values curiosity, integrity, and fun