Performance Marketing Specialist (Part-time)

Performance Marketing Specialist (Part-Time)Paid Media + SEO + Google Tools + AI Search Remote |Contract 1099 or W-2 | Part-Time Only $35–$40/hour (DOE)About Crazy Good Marketing (CGM)Crazy Good Marketing (CGM) is a national, fully remote marketing agency built for execution, speed, and results.We’re a lean team of experienced marketers who step in, get work done, and deliver measurable impact across multiple client accounts. No fluff. No handholding. Just smart, disciplined execution.The Role (Part-Time. Multi-Client. Doer.)We’re looking for a hands-on performance marketer who can confidently manage multiple client accounts and set up, maintain, and optimize Google’s marketing and analytics tools.This is a part-time, execution-first role. You will be in the platforms—launching campaigns, configuring tracking, fixing issues, and optimizing performance. This is not a coordinator or strategy-only position. What You’ll Own:Paid Media ExecutionBuild, launch, and optimize campaigns across platforms such as:Facebook & InstagramTikTokGoogle Ads (Search, Display, Retargeting)Manage budgets, bids, audiences, creative testing, and optimizationSEO & Search ExecutionKeyword research and intent mappingOn-page SEO execution (meta titles, descriptions, structure)Local SEO and Google Business Profile managementContent and site optimization recommendationsAdapt strategy for AI-influenced search behavior (SGE, zero-click, intent-based discovery)Google Tools Setup & Management (Critical)Google Analytics 4 (GA4) setup, configuration, and troubleshootingGoogle Search Console setup, monitoring, and optimizationGoogle Tag Manager setup, tagging, events, conversions, and debuggingConversion tracking across paid platformsData validation and ongoing tracking accuracyPerformance & OptimizationMonitor KPIs and make data-driven optimizationsRun A/B tests, funnels, heatmaps, and CRO experimentsUse tools like SEMRush, Screaming Frog, and similar platformsClearly demonstrate ROI and performance improvements to clientsCollaboration & DeliveryWork with content, design, and video teams to ship creative that convertsCommunicate directly with clients when neededManage priorities across multiple clients without things slippingTrack time accurately and deliver work on scheduleRequired Experience & Skills:4+ years of hands-on SEO and SEM experienceProven experience running and optimizing paid campaignsStrong experience setting up and managing Google tools, including:Google Analytics 4Google Search ConsoleGoogle Tag ManagerSolid understanding of performance marketing and conversion optimizationWorking knowledge of WordPress environmentsExperience managing multiple clients simultaneouslyStrong analytical, troubleshooting, and problem-solving skillsHighly responsive, organized, and accountableComfortable working independently with minimal oversightThis is not a typical 8am-5pm role but expected to respond to clients and address needs during standard business hoursNice to Have (Not Required):TikTok Ads experienceLinkedIn Ads or Sales Navigator experienceCRO or landing page optimization experienceFamiliarity with AI search optimization tools or workflowsWhat This Role Is NotNot full-timeNot leadershipNot strategy-onlyNot a training roleThis is for someone who executes consistently, sets up tracking correctly, and keeps performance moving across multiple accounts.Location & Eligibility:Strong preference for Colorado-based candidatesOpen to candidates in U.S. time zones (PT–ET)Must be authorized to work in the United StatesNo offshore candidates or agenciesWhy CGM?Clear scope and expectationsVariety of client workFlexible part-time structurePerformance-driven cultureWork that ships and shows resultsIf you’re a part-time performance marketer who can run ads, manage SEO, and properly set up Google’s tracking stack without how-to guidance, we want to talk!