Performance Marketing Manager (Native Advertising)

Position: Performance Marketing Manager, Native Advertising (AI-Driven Growth)Location: Remote - United StatesSalary: Starting at $100K + Performance Bonus About Healthy LabsHealthy Labs is a fast-growing digital publisher and performance marketing leader in the insurance and healthcare space. Through our portfolio of consumer-facing brands, we connect millions of Americans with trusted carriers and brokers across Medicare Advantage, Auto/Home, and Life Insurance. With a strong foundation in technology, compliance, and scale, we are building the future of consumer acquisition.Adir Ventures is an investment firm focused on technology-enabled insurance business. Some of their portfolio includes companies that are Healthy Labs (Medicare Marketing), MyPlanAdvocate (Healthcare Plans, Medicare), and Optimyl (Healthcare Plans, Small Business).The RoleWe are hiring a Native Advertising specialist. Not a generalist performance marketer.This role is for someone who understands how native ecosystems actually work — publisher dynamics, content-style creative, arbitrage economics, and the constant optimization required to scale profitable campaigns.You will own the end-to-end performance of native advertising channels across platforms such as: Taboola, Outbrain, Revcontent, MGID, and other content discovery networksIf your experience is primarily in Meta, Google, or TikTok advertising, this role is not the right fit.Native advertising operates differently — from creative structure to optimization strategy to publisher dynamics.We are specifically looking for someone who has built, scaled, and defended native channels before.What You'll OwnFull Channel OwnershipYou will fully own the native acquisition channel across our insurance marketplaces.Responsibilities include:Scaling profitable traffic across native networksManaging publisher relationships and traffic sourcesDriving improvements in RPC, CPA, margin, and lead qualityIdentifying profitable creative angles and scaling winnersManaging large-scale testing frameworks across headlines, images, advertorials, and landing pagesThis is a business ownership role, not just campaign management.Native-Specific OptimizationNative advertising requires constant iteration across:Creative anglesAdvertorial structuresLanding page frameworksAudience targetingPublisher performanceBid strategyTraffic segmentationYou will continuously analyze performance data to identify where margin is won or lost and implement improvements.AI-Enabled AnalysisHealthy Labs is an AI-forward organization.We expect our operators to leverage AI tools to:Accelerate performance analysisGenerate creative testing frameworksIdentify emerging patterns in campaign dataBuild automation that increases operational leverageAI should expand the speed and depth of your thinking, not replace it. About YouYou are a native advertising operator, not a general digital marketer.Ideal candidates have:3–7 years running native advertising campaignsDeep hands-on experience with Taboola, Outbrain, Revcontent, or MGIDA track record of scaling campaigns in lead generation, insurance, finance, or other high-value verticalsStrong analytical ability to diagnose performance changes quicklyA systems mindset — you build repeatable processes that scaleCuriosity and a habit of questioning assumptionsComfort using AI tools to accelerate research, analysis, and executionThis Role is Not a Fit IfYour experience is primarily Meta, Google, TikTok, or paid socialYou have not managed native advertising platforms directlyYou prefer clearly scoped campaign tasks instead of owning channel outcomesYou rely on platform automation rather than deep performance analysisWhat We OfferCompetitive salary + performance-based bonusHealth, dental, and vision benefits401(k) with company matchFully Remote Role – flexible location with virtual team collaborationEntrepreneurial culture with direct impact on company growthOpportunities to lead and scale campaigns in multi-million-dollar verticals To comply with federal law, we utilize the E-Verify system to verify the employment eligibility of all new hires. For more information about E-Verify, please visit the U.S. Citizenship and Immigration Services (USCIS) website: E-Verify USCIS website: e-verify.gov. Healthy Labs is an equal-opportunity employer. Healthy Labs prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. Healthy Labs conforms to the spirit as well as to the letter of all applicable laws and regulations.