Performance Marketing Manager — Media Buying

About the roleAre you a dynamic and data-driven Performance Marketing Manager seeking your next exciting opportunity in Media Buying? Join a team of A-level players and work remotely to propel growth in the Insurance industry. At Excel, we help insurance brands acquire the right customers at scale.The Performance Marketing Manager drives our mission by crafting and executing data-driven marketing campaigns across search and non-search platforms. This role focuses on identifying new growth opportunities to enhance campaign performance and profitability. The ideal candidate will be responsible for launching and optimizing campaigns across platforms including Google, Bing, and  Meta, while ensuring scalability and best practices in campaign setup and structure. Key responsibilitiesCampaign Execution & OptimizationManage and optimize paid search and PPC campaigns across Google Ads and Microsoft Ads (Bing), & Insurance Specific Media Platforms.Monitor & Improve KPIs like: ROAS, CPA, Impression Share, CTR, SpendConduct deep data analysis to guide bidding, segmentation, and creative testingA/B test ad copy, audience strategies, and keyword sets to uncover performance driversResearch new keyword opportunities and emerging SEM trendsDocument learnings and present structured reporting to leadershipCollaborate cross-functionally with media buyers, design, and analytics teams to execute high-ROI initiativesQualifications2–4 years of hands-on PPC experience in performance marketingProven success managing campaigns with $50K+ monthly spendProficient with Google Ads, Microsoft Ads, and campaign management platformsStrong analytical skills in Excel / Google Sheets (Pivot Tables, VLOOKUP, etc.)Comfortable working independently in a fast-moving, remote environmentExperience in insurance and/or lead generation is a bonusA process-driven, analytical marketer who thrives on deep work and measurable resultsPrecise, organized, and obsessive about improving key performance metricsConstantly testing, optimizing, and refining every campaign detailA no-nonsense communicator who values clarity over fluffHighly independent, proactive, and quietly competitiveNaturally curious — always researching, learning, and uncovering insights others missReporting relationshipsReports to: Director of Media BuyingDirect reports: NoneCompensation mixFixed base salaryVariable performance bonusLong term value through Incentive Units$1,000 Learning AllowanceCompany-sponsored benefitsBenefitsHealth insuranceDental insuranceVision insuranceLife insuranceShort term disability insuranceLong term disability insurance401(k) planFlexible schedulePaid time offParental leavePerksHolidays, vacation, and personal paid time-offWork-life flexible while committed to growthThe entire company is remote/work from homeCompany provided computer hardware/softwareUnlimited growth and development opportunitiesNext stepsIf you are interested in this opportunity, want to grow with a company that is invested in you and the future, apply now to be considered for this position! It is highly recommended you read our culture memo at https://excelimpact.com/culture before applying to ensure you could be a good cultural fit.