Performance Marketing Manager

Title  Performance Marketing ManagerLocation Remote with Periodic TravelDepartment CommercialReports To Marketing DirectorJob Type Full-Time | Exempt / SalariedABOUT HYDROBUILDER HOLDINGSHydrobuilder Holdings (HBH) exists to empower growers to thrive. As one of the largest providers of products, services and technology to the Controlled Environment Agriculture (CEA) industry, we support cultivators across the spectrum — from large commercial facilities to independent growers — helping them improve yields, operate more efficiently and grow sustainably.Elevated, our commercial division, is a tech-enabled service platform supporting professional cultivators from build-out through harvest with Account Executives, Cultivation Advisors and AI-driven crop insights. Hydrobuilder.com, “The Growers Marketplace,” serves smaller growers through a digital platform offering curated products and education. Our integrated AgTech program combines AI, sensor data and lab analytics to deliver actionable insights that improve cultivation performance.OVERVIEW OF POSITIONThe Performance Marketing Manager is a centralized campaign execution and strategy leader responsible for planning, managing, and scaling marketing programs across Hydrobuilder Holdings' multi-brand portfolio. This role sits at the intersection of brand, creative, and data — driving how customers discover, engage with, and convert across email, social, video, and digital channels. The Performance Marketing Manager operates with a test-and-learn mindset: move fast, measure everything, and iterate with purpose. All brand-level strategy and major campaign decisions are aligned with the Marketing Director.KEY RESPONSIBILITIESCampaign Strategy & ExecutionPlan and execute cross-channel campaigns across email, social, and videoTranslate brand goals into clear messaging, targeting, and channel strategyEnsure the right message reaches the right audience at the right momentMaintain campaign consistency across the multi-brand portfolio while honoring individual brand voicesEmail & Lifecycle MarketingOwn campaign execution including segmentation, onboarding, and lifecycle flowsSupport list growth, deliverability, and performance optimizationBalance promotional initiatives with audience engagement and retentionMaintain cadence and quality standards across all active email programsSocial, Video & Content DistributionCollaborate with brand leads to develop social and video-driven campaignsRepurpose long-form content into short-form video, carousels, reels, and email assetsTest new formats and distribution strategies with a performance mindsetIdentify and prioritize high-impact distribution opportunities across organic and paid channelsAI-Native Content & WorkflowLeverage AI-native tools (e.g., Sora, MidJourney, Canva AI, generative platforms) to accelerate creative productionIntegrate AI into marketing processes across platforms like Klaviyo, HubSpot, Figma, and analytics toolsUse automation and AI-assisted workflows to reduce manual work and increase iteration speedStay current on emerging AI tools and apply them strategically — not just experimentallyAudience Targeting & Funnel ManagementSupport lead generation initiatives, landing pages, and conversion flowsAlign messaging across B2C e-commerce and B2B marketing effortsUnderstand how video, email, and social fit into the broader funnel and optimize accordinglyPerformance Measurement & OptimizationDefine and track meaningful campaign KPIs aligned to business goalsAnalyze performance data and translate insights into prioritized actionRun structured experiments focused on real growth, not vanity metricsReport on campaign performance to cross-functional stakeholders and leadershipCross-Functional CoordinationPartner with brand leads, creative teams, Commercial Account Executives, and leadership to ensure campaign alignmentUpdate CRM and internal systems to ensure continuity across all marketing touchpointsSupport onboarding of new brands or programs into the HBH marketing infrastructureKEY PERFORMANCE INDICATORS (KPIS)Email campaign on-time deployment rate ≥ 95%Email open and click-through rates at or above industry benchmark by channelCampaign performance reporting delivered ≤ 5 business days post-campaignAI/automation adoption: measurable reduction in manual production hours per quarterCross-channel experiment cadence: ≥ 2 structured A/B tests per monthData completeness and CRM update compliance: 100%Safety incident rate: 0 preventable incidentsKEY CHALLENGESMaintaining consistent campaign quality and brand integrity while executing across multiple brands simultaneouslyStaying current with rapidly evolving AI tools and integrating them into live workflows without disrupting active campaignsBalancing B2C and B2B marketing priorities that may have competing timelines, audiences, and messaging requirementsTranslating performance data into actionable decisions quickly in a fast-moving, multi-channel environmentOperating with minimal creative infrastructure while producing high-volume, high-quality campaign assetsJOB KNOWLEDGE, SKILLS & EXPERIENCE3–6 years of experience in marketing, campaign management, or growth rolesHands-on experience with email marketing platforms (Klaviyo or HubSpot preferred) and social media campaign managementWorking knowledge of video as a distribution and acquisition tool; experience producing or directing short-form video content preferredExperience supporting both B2C (e-commerce) and B2B marketing programsDemonstrated ability to operate in an AI-native marketing environment with proficiency in generative toolsStrong analytical skills with the ability to build and interpret campaign performance reportsCustomer-facing professionalism and the ability to manage multiple priorities with minimal supervisionComfort working across multiple brands and shifting priorities in a fast-paced environmentCOMPENSATIONBase Salary: Commensurate with experiencePerformance-based incentivesCell phone stipendBENEFITSComprehensive health, dental, and vision insurance401(k) plan with company matchPaid time off and holidaysProfessional development and training opportunitiesFlexible work schedule and remote work optionsIn addition to the responsibilities listed above, the employee may be asked to perform other duties as assigned by management.ACKNOWLEDGEMENTI have read and understood the job description for the above-mentioned position and agree to perform the responsibilities and duties as outlined. I understand that my role may evolve as needed to support the organization's goals.Name: ______________________________________ Date: __________________Signature: ______________________________________© Hydrobuilder Holdings — Confidential and Proprietary. For internal use only.