Performance Marketing Manager

DEADLINE FOR APPLICATIONS5 January 2026-23:59-GMT+01:00 Central European Time (Berlin)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race, colour, national origin, ethnic or social background, genetic information, gender, gender identity and/or expression, sexual orientation, religion or belief, HIV status or disability.ABOUT WFPThe World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.To learn more about WFP, visit our website: https://www.wfp.org and follow us on social media to keep up with our latest news: YouTube, LinkedIn, Instagram, Facebook, Twitter, TikTok.WHY JOIN WFP? WFP is a 2020 Nobel Peace Prize Laureate.WFP offers a highly inclusive, diverse, and multicultural working environment. WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).JOB TITLE: Performance Marketing ManagerUNIT/DIVISION: Private Partnerships (PSP) ShareTheMeal (Org Unit 50028910)DUTY STATION: RemoteTYPE OF CONTRACT: Short-Term, Regular Consultant CST IDURATION: 11 monthsLINE MANAGER/SUPERVISOR: Emilie Drew – Head of Marketing a.i.ORGANIZATIONAL CONTEXTThe United Nations World Food Programme (WFP) is the world’s largest humanitarian agency working to create a world with zero hunger.As leading humanitarian organization saving lives and changing lives, WFP delivers food assistance in emergencies and working with communities to improve nutrition and build resilience. WFP believesthat individual and collective wellbeing can only be achieved if all children, women, and men get the nutritious food they need to lead healthy, dignified lives.Each year, WFP assists 86.7 million people in 83 countries. Every day, some 5,600 WFP-chartered trucks are on the road, 92 planes are in the air and 20 ships are at sea. These numbers speak to WFP’sunparalleled reputation as an emergency responder, one that is often the first on the scene in the most difficult environments. WFP also works with partners to strengthen the resilience of communities mostvulnerable to hunger and malnutrition through long-term development programmes aimed at boosting food security, local economies, education, employment, and gender equality. While hunger andmalnutrition are the world’s largest solvable issues, the needs are still immense and growing. 821 million people in the world suffer from chronic hunger.The Private Partnerships Division (PSP) is responsible for engaging the private sector (corporations, individuals, foundations) through high-impact partnerships in support of WFP's strategic priorities,and through individual giving to build and retain support from the public worldwide. PSP has embarked on an exceptionally ambitious new strategy 2020-2025 to raise an additional one billiondollars for hungry or malnourished people and to expand the contribution to WFP from the business sector through effective and sustainable long-term partnerships as well as from private individual supporters around the world. This includes securing new high impact technical partnerships, signing significant new corporate deals and growing existing relationships as well as building a base of one million individual supporters. Our strategy and ambition are based on need. WFP was reaching morethan 90 million people in 83 countries, and we now know that we will be called on to reach many millions more because of the pandemic.Joining PSP is an exciting opportunity for experienced professionals to co-develop and implement our new private partnerships and fundraising strategy.PURPOSE OF THE ASSIGNMENTThe United Nations World Food Programme (WFP) is the 2020 Nobel Peace Prize Laureate. WFP is the world’s largest humanitarian organization, saving lives in emergencies and using food assistance to builda pathway to peace, stability and prosperity for people recovering from conflict, disasters, and the impact of climate change. Around 20,000 people work for the organization, most of them in remote areas, directly serving the hungry poor.To reach a world with zero hunger, WFP is investing in and growing private sector fundraising and partnerships. ShareTheMeal is WFP’s fundraising and awareness-raising app. Free to download, theaward-winning app is a pioneering way for people to join our efforts in creating a world with zero hunger.ShareTheMeal currently has more than 9.3 million users worldwide, who have shared more than 160 million meals (US$ 100 million). WFP is pursuing an ambitious growth strategy for individual giving, andShareTheMeal is a key driver for this strategy going forward. The team, located in Berlin and remotely, is focused on increasing the funds raised to help get to zero hunger by further developing the app toinclude new and innovative features, increasing the engagement of existing users and growing the user base through marketing and communication initiatives. As the user base has grown, there is a significantopportunity to increase funds raised from existing users and deliver an exceptional experience to build a long-term relationship with each supporter.ACCOUNTABILITIES / RESPONSIBILITIESThe Consultant, reporting to the Head of Growth Marketing of ShareTheMeal, is expected to:Develop a strategy and plan campaigns on Facebook.• Develop and maintain a pipeline of fundraising campaigns across, Facebook Web & App .Build and optimize campaigns & monitor performance.• Build/launch campaigns on Google, Facebook, and other channels where necessary• Build new segmentation strategies, explore new targeting approaches and paid media platforms.• Monitor financial performance of campaigns and perform thorough data analysis to identify and address areas of optimization.• Optimize and improve campaign performance (creatives, audiences, placements)• Manage and move budgets across campaigns and audiences to maximize financial returns.• Develop a pipeline of priority tests and execute them, collaborating with data/insights team to draw reliable conclusions and reportable insights.• Contribute insightful commentary and analysis to the Supporter Experience Team reports and presentations.Optimize CRO• Improve the conversion rate optimization (CRO) by refining the landing pages on the FacebookAds• Leverage competitor analysis strategiesProduction & Management of Creatives• Rely on previous data and insights to develop and own highly effective fundraising appeals for digital channels i.e., copywriting, fact-checking, scriptwriting, briefing designers/video producers).• Coordinate the fundraising creative used on paid platforms through internal clearance processes and address/manage any creative feedback.• Lead on campaigns developed externally with the creative agency, including briefing and project management.Other• Stay abreast of sector trends in major donor fundraising, supporter experience and engagement and bring relevant learnings to the team.• Work with our existing global systems, policies, and processes to deliver the objectives of this role in a compliant, collaborative, and efficient way.DELIVERABLES AT THE END OF THE CONTRACT• Key campaigns are prepared and executed in a timely manner and to high quality standards.• Impact of the campaigns is measured and documented; the reports are handed over to the Head ofMarketing• A portfolio of highly efficient retention campaigns (primarily Facebook) that successfully maximizefunds from existing supporters globally, in line with agreed fundraising targets.QUALIFICATIONS & EXPERIENCE REQUIRED:Education :Bachelor’s degree, master’s degree is preferred.Experience 3-5 years of relevant national or international experience in Marketing, Brand management or Communications, work experience with non-profit brand management is a strong advantage.Knowledge & Skills : Strong understanding of aesthetics in social media, product, web design and online marketing• Strong project management skills• Strong analytical abilities, both quantitative and qualitative; ability to produce high quality written materials.• Mature judgment with strong interpersonal skills• Collaborative spirit able to consult with a wide range of people at all levels and across diverse cultures and to act with credibility and diplomacy.• Strong time management skills with an ability to plan, anticipate requirements, problems and obstacles, and an ability to juggle competing priorities successfully, and to work to tight deadlines.• Self-motivated and able to work with a high degree of autonomy.• Fully committed and motivated to achieve the aims of the World Food ProgrammeLanguage(s) High proficiency in written and spoken English required, knowledge of other UNlanguages is a plusWFP LEADERSHIP FRAMEWORK WFP Leadership Framework guides to the common standards of behavior that guide HOW we work together to accomplish our mission.Click here to access WFP Leadership Framework REASONABLE ACCOMMODATION WFP is committed to supporting individuals with disabilities by providing reasonable accommodations throughout the recruitment process. If you require a reasonable accommodation, please contact:  global.inclusion@wfp.orgNO FEE DISCLAIMER The United Nations does not charge any application, processing, training, interviewing, testing or other fee in connection with the application or recruitment process. Should you receive a solicitation for the payment of a fee, please disregard it. Furthermore, please note that emblems, logos, names and addresses are easily copied and reproduced. Therefore, you are advised to apply particular care when submitting personal information on the web. REMINDERS BEFORE YOU SUBMIT YOUR APPLICATIONAll applications must be submitted exclusively through our online recruitment system. We do not accept CVs or spontaneous applications by email.If you experience challenges while submitting your online application, please contact us at global.hrerecruitment@wfp.org for technical support only.Please note that applications sent to this email address cannot be considered.We strongly recommend that your profile is accurate, complete, and includes your employment records, academic qualifications, language skills and UN Grade (if applicable).Once your profile is completed, please apply, and submit your application.Kindly note the only documents you will need to submit at this time are your CV and Cover LetterAdditional documents such as passport, recommendation letters, academic certificates, etc. may potentially be requested at a future timeOnly shortlisted candidates will be notifiedAll employment decisions are made on the basis of organizational needs, job requirements, merit, and individual qualifications. WFP is committed to providing an inclusive work environment free of sexual exploitation and abuse, all forms of discrimination, any kind of harassment, sexual harassment, and abuse of authority. Therefore, all selected candidates will undergo rigorous reference and background checks.No appointment under any kind of contract will be offered to members of the UN Advisory Committee on Administrative and Budgetary Questions (ACABQ), International Civil Service Commission (ICSC), FAO Finance Committee, WFP External Auditor, WFP Audit Committee, Joint Inspection Unit (JIU) and other similar bodies within the United Nations system with oversight responsibilities over WFP, both during their service and within three years of ceasing that service.