Performance Marketing Manager

Essential Responsibilities and Duties1. Strategic Leadership & Agency OversightServe as the primary strategic lead for the Growth Department, overseeing the internal Paid Media Supervisor and holding external vendors/digital agencies (such as OSL) strictly accountable to performance benchmarks.Audit external agency performance, campaign structures, and asset deployment to maximize efficiency and eliminate waste.Align high-level growth strategies across Facebook, Instagram, TikTok, Google, and other major acquisition platforms. 2. Advanced Budget & ROI ManagementHold full authority over paid media budget allocation, spend approval, and scaling strategies. Monitor macro-level spending trends to maximize return on investment (ROI) and prevent overspending. Produce and present strategic budget optimization recommendations to the Director and senior leadership. 3. CRM, Automation & Data InfrastructurePartner with the Marketing Technologist to execute the upcoming strategic implementation of HubSpot as the core marketing automation engine.Understand data flows between HubSpot and Salesforce infrastructure to maintain absolute clean data hygiene from first-ad-click to closed-case.4. Cross-Departmental Alignment & KPI OwnershipSet macro Key Performance Indicators (KPIs) for marketing acquisition, including Cost Per Acquisition (CPA), lead-to-case conversion rates, and overall firm growth velocity. Partner directly with Sales, Legal, and Business Intelligence (BI) teams to ensure that marketing data accurately reflects actual firm revenue and sales capacity. 5. Executive Reporting & AdvisingLead the presentation of the weekly Growth Department data deck. Translate complex campaign metrics and CRM pipeline data into actionable, decision-ready insights for the Director, CEO, and senior executives. 6. Process Innovation & InfrastructureImplement automation, advanced tracking models, and analytics tools (e.g., Power BI) to eliminate attribution blind spots and scale paid media operations efficiently. Scope of AuthorityDirect decision-making authority over macro campaign strategy, overall budget allocation, and agency contracts. Final approval rights on scaling decisions and high-level marketing expenditures. Full accountability for paid media ROI and growth performance. Key Performance Indicators (KPIs)The Performance Marketing Manager’s success will be measured by the following Specific, Measurable, Achievable, Relevant, and Time-bound (SMART) metrics, reviewed on a quarterly and annual basis:Budget Management & Pacing Efficiency: Maintain monthly multi-channel paid media spending across internal and external agency accounts within +/- 5% of the approved budget allocations. Agency Performance & ROI Optimization: Audit and optimize the external agency (OSL) account structures to achieve a minimum 10% improvement in overall lead generation ROI or a 10% reduction in average Cost per Lead (CPL) and/or Cost Per Acquisition (CPA) within the first 90 days of onboarding. Lead Generation Velocity & Conversion: Increase month-over-month qualified lead generation by 10% while maintaining stable or improved lead-to-case conversion rates by aligning marketing spend with sales capacity. Executive Report Delivery: Deliver a daily report on digital media performance every morning by 10 am CT.  Additionally, deliver a comprehensive, decision-ready Growth Department data deck to senior leadership by 9:00 AM CT every Tuesday, maintaining a 100% accuracy rate in pipeline and ad-spend reporting.Preferred QualificationsCRM Expertise: Strong, hands-on experience optimizing and managing HubSpot (required).  Experience with having set up HubSpot from the beginning would be nice to have.  Experience managing or working with Salesforce is highly preferred.Proven track record in managing multi-platform paid media budgets and scaling growth strategies. Extensive experience managing and auditing external digital marketing agencies.Advanced proficiency in data analytics, attribution modeling, and cross-departmental business intelligence (e.g., Power BI). Exceptional leadership, communication, and executive-level presentation skills. Technical RequirementsComputer: Intel i5 (8th Gen+) or AMD Ryzen 5 (3000+), or Mac M1+. Min. 8 GB RAM, 256 GB SSD. OS: Windows 11 or macOS. Monitors: Two screens required. Headset: USB wired or wireless. Internet: Wired connection, at least 20 Mbps. Work EnvironmentFull-Time Employee, Remote. Collaborative, mission-driven culture with a fast-paced startup dynamic. Salary and BenefitsSalary Rate: DOEBenefits: 401(k)Dental insuranceHealth insurancePaid time offVision insuranceMental health supportContinuing education allowanceHome office allowance