Performance Marketing Lead - Organic

What You’ll DoOwn and execute SEO strategy end-to-end: technical audits, keyword research, content planning, on-page optimization, and link building to drive organic patient acquisition across service lines (Weight Loss, ED, Hair Loss, Mental Health, etc.)Build and maintain performance dashboards tracking CAC, LTV, ROAS, and payback period by service line and channel; ensure data integrity across all reportingManage day-to-day agency relationships for paid search and paid social: set KPIs, review performance, hold partners accountable to targets, and recommend when to scale or cutPartner with the product team and executive team to improve conversion across the full patient funnel from click to consultation to subscriptionDevelop creative briefs and collaborate with designers on ad assets, landing pages, and email/SMS acquisition touchpointsDesign and execute incrementality tests and geo-lift studies to validate channel contribution and inform budget allocationPrepare weekly performance recaps and budget recommendations for the CEO with clear, data-driven insightsCoordinate with medical, legal, and compliance teams to ensure all marketing materials meet healthcare advertising standardsYou Bring3-5+ years of marketing experience in a DTC, telehealth, health/wellness, or subscription businessDeep SEO expertise: you’ve built organic programs from the ground up and can speak fluently about technical SEO, content strategy, and link acquisitionStrong analytical skills: comfortable building models in Excel/Google Sheets, working with GA4, and pulling insights from marketing dashboards (Looker, Tableau, or similar)Experience managing external agency partners on paid search and/or paid social, with the ability to evaluate performance and hold vendors to contractual commitmentsFamiliarity with CRO principles and tools (VWO, Optimizely, or equivalent); you think in terms of full-funnel optimization, not just top-of-funnel volumeExcellent written and verbal communication: you can present a budget recommendation to the CEO as clearly as you can write a creative briefSelf-directed operator who thrives in lean, fast-moving environments with minimal structureNice to HaveExperience at a DTC telehealth company (Hims, Ro, Nurx, Done, Cerebral, or similar)Familiarity with healthcare advertising compliance, including LegitScript requirementsExperience with Attentive, Customer.io, or similar SMS/email platforms for acquisition and retention focused campaignsExposure to media mix modeling, incrementality frameworks, or geo-lift testing methodologiesBackground working across multiple service lines or product categories simultaneouslyWhy LemonaidDirect access to the leadership team and real influence over company direction - no layers of middle managementGround-floor opportunity to build the growth marketing function the right wayRemote-first culture with competitive compensationMission-driven work: you’re helping real patients get access to affordable, stigma-free healthcareComprehensive benefits including medical, dental, vision, and PTO