Performance Marketing Lead

We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership. This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem.This role owns all performance-driven marketing, including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email, while overseeing external agencies and leading a small internal team.This role is accountable for results, efficiency, and scalable growth.Hands-On Execution (Core Expectation)Write, test, and optimize high-converting copy and creative direction for:Paid and organic social mediaPaid and lifecycle email campaignsDisplay, retargeting, and OTT/CTV adsBuild, launch, and optimize campaigns directly across:Social media platformsEmail marketing platformsDevelop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goalsRapidly test creative, audience segments, formats, and channels to improve ROAS and CAC Social Media Marketing Ownership (Paid + Organic)Own end-to-end social media marketing strategy, including:Paid social performanceOrganic social content strategy and publishingChannel growth, engagement, and brand consistencyEnsure social content supports acquisition, retargeting, and lifecycle effortsAlign social storytelling with performance goals and campaign calendars Paid Media, OTT & Channel OwnershipOwn day-to-day performance across:Paid SocialOTT / CTV advertisingDefine channel strategy, testing roadmaps, and budget allocationPartner with analytics and leadership to assess incrementality and efficiency Oversee Agency Performance SEM / PPC (Google Ads, Bing) Agency & Vendor OversightServe as the primary owner of all paid media agencies:Set strategy, goals, and performance expectationsReview campaigns, creative, and performance weeklyPush agencies beyond reporting into active optimization and testingEnsure agency work complements—not replaces—internal executionRecommend when to scale, pause, or reallocate spend across channels Internal Team Leadership & Partner OversightLead and mentor a lean internal marketing teamMarketing Mentorship for affiliate, widget, and ad-based partnerships:Performance trackingOptimization opportunitiesMessaging alignmentDisplay & Re-targetingCreate clarity around ownership between internal resources, agencies, and partnersEstablish lightweight processes that scale without adding friction Performance, Reporting & OptimizationOwn performance KPIs, including:ROAS, CAC, CPA, LTVConversion rates across the funnelIncrementality by channelTranslate insights into clear actions and recommendationsDeliver concise, executive-ready performance updates What Success Looks Like (First 6–12 Months)Paid and social channels show measurable efficiency and scaleSocial media functions as both a brand and performance engineOTT/CTV delivers clear, measurable value within the media mixAgencies and partners are accountable and high-performingAffiliate and widget programs are optimized and contributing incremental revenueLeadership has confidence in channel performance and growth strategy Required5+ years in performance or growth marketing lead or equivalentProven experience writing and optimizing conversion-focused copy for paid media and emailHands-on experience with:Paid and organic social mediaEmail marketing platforms - Klaviyo PreferredStrong working knowledge of SEM/PPC and OTT/CTVExperience managing agencies and small, high-impact teamsData-driven mindset with strong analytical instincts PreferredExperience in travel, e-commerce, marketplaces, or high-intent consumer productsFamiliarity with affiliate marketing, widgets, and partner-driven acquisitionExperience with CRO, landing-page optimization, and attribution models Why This Role MattersThis is not a coordination role—it is an ownership role.You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity. Growth PathPerformance Marketing Lead → Director of Performance MarketingExpanded ownership across lifecycle, attribution, and growth strategy Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match!