Performance Marketing Lead

About AcelyAcely is an AI-native SAT and ACT prep platform built to help students get into their dream colleges. Our mission is to expand access to high-quality test prep by helping students learn more efficiently and build real confidence.Backed by Forerunner Ventures, we’ve grown to $10M ARR with a lean, 11-person team. Our product is working, our users are engaged, and we’re at an inflection point, ready to scale with speed, precision, and a high bar for craft.The RoleWe’re looking for a hands-on performance marketer who lives inside the ad platforms, obsesses over ROAS, CAC and LTV and knows how to scale efficiently. You’ll own paid acquisition end-to-end across Meta, Google, TikTok, Reddit, and beyond, with full responsibility for strategy, execution, and outcomes.This is a builder role centered on high-velocity experimentation. You’re at your best turning hypotheses into tests, reading the data, iterating quickly, and turning signal into scale. The old performance marketing playbooks are being rewritten by AI. The edge now comes from speed, curiosity, and embracing the latest tools to gain that competitive edge. You’re a creative problem solver who knows how to leverage paid media to unlock scalable growth levers that deliver top-level impact.Why This Role MattersThis is a rare opportunity to join a company at the exact right moment, where product-market fit is proven, the mission is clear, and the canvas is still blank enough for your fingerprints to shape what comes next.You’ll own this function end-to-end, with the autonomy to test, scale, and define how performance marketing operates at Acely. Your work will directly impact revenue, efficiency, and how we grow as a company.What You'll DoDesign and execute paid acquisition campaigns across multiple channels with a focus on social and search to start Drive efficient growth with a relentless focus on CAC, LTV, ROAS, and payback periodSet channel strategy, budget allocation, and scaling roadmapBuild and optimize campaign structure across targeting, bidding, creative, and landing pagesRun a high-velocity experimentation engine across creative, audiences, and funnels; develop a comprehensive A/B testing framework from hypotheses to measurable, scalable insights that drive growthPartner with design to produce a comprehensive creative approach to build a pipeline of platform-native content that convertsWork closely with Product and Engineering to improve attribution, tracking, and conversion ratesManage full funnel performance metrics that clearly connect spend to revenue and inform decisionsOwn event tracking strategy and measurement infrastructureProvide direct, data-backed insights to leadership on what’s working and where to investBuild AI native workflows to optimize how we test, learn and personalize the user journey from off platform to in product 4+ years running paid acquisition in-house, ideally for a consumer subscription productDemonstrated track record of scaling spend while maintaining or improving CAC/ROASDeep expertise in Meta and Google; TikTok and Reddit experience a plusPerformance-obsessed: you live in CAC, LTV, ROAS, and payback, and track them dailyStrong creative instincts: you know what makes a good ad work and you know how and when to iterate and infuse new content into campaignsFull-funnel thinker: you can diagnose issues across creative, targeting, landing pages, and productComfortable with ambiguity and a lean team: you move fast, stay close to the work, and take responsibility for outcomesStrong cross-functional communication skills that enable to you to present your ideas clearly and concisely to both peers and executive leadership Naturally curious and hands-on: you’re constantly testing new tools, experimenting with workflows, and finding ways to move faster and get more leverage from your timeLow ego, high ownership, and motivated to winNot required, but a strong plus:Data analysis and statistical modeling experienceDemonstrable experience working with or building modern AI agentic systemsComfort with ambiguity and wearing multiple hats in a fast-paced startup Competitive salary ($120 - $160k based on experience) + equityRemote-first (with optional quarterly SF meetups)Full health benefits (medical, dental, vision)401(k) with company matchFlexible PTO + company holidaysProfessional development budgetHome office stipendWellness resourcesMonthly hackathons