Performance Marketing Lead

Do You...1. Get genuinely excited about testing campaign changes, analyzing the data, and optimizing for better results?2. Think analytically rather than emotionally—trusting data over hunches, and learning just as much from failures as from wins?3. Have hands-on experience managing substantial advertising budgets across multiple platforms (Google Ads, Facebook, TikTok, YouTube)?4. Thrive on structured experimentation, documenting results, and systematically applying learnings to future campaigns?5. Enjoy collaborating with creative, product, and engineering teams to solve growth problems end-to-end?6. Have the discipline to work independently in a remote environment, maintain meticulous documentation, and report results weekly?7. Combine the mindset of a scientist (hypothesis, testing, measurement) with the execution of an operator (speed, rigor, results)?8. Take ownership of outcomes and continuously ask: 'How can we improve this?'If you answered yes to most of these questions, we would love to talk to you!About Together Light Inc.Together Light Inc. operates several online businesses serving an international customer base, including Christian Filipina, Filipino Visa, and related travel services. Every month, thousands of prospective customers discover our brands through paid advertising.We believe exceptional marketing is built through disciplined experimentation, rapid learning, and continuous optimization—not opinions.We're looking for a hands-on Performance Marketing Lead who enjoys solving difficult growth problems, improving advertising performance, and using data to make better decisions.This is an execution-focused role for someone who loves testing ideas, optimizing campaigns, and continuously improving results.The RoleWe are seeking a hands-on Performance Marketing Lead who thinks like a scientist, operates like an engineer, and reports like a professional. This is an execution-focused role for someone who loves solving growth problems, testing ideas, and seeing measurable business impact from their work.This is not an administrative role; you'll be in the campaigns daily. You'll set up tracking, optimize targeting, launch experiments, analyze results, and make recommendations backed by data. You'll work closely with creative, product, and analytics teams to continuously improve customer acquisition and campaign efficiency.The ideal candidate combines the empathy of understanding customer experience with the discipline of a process-driven operator—meticulous on documentation, firm on timelines, rigorous in testing, and persuasive in presenting data-backed recommendations.What You'll OwnAs Performance Marketing Lead, you will own the following functional areas:1. Daily Paid Media Execution & Campaign Optimization2. Build, launch, and manage campaigns across Google Ads (Search, Display, Performance Max), Microsoft Ads (Bing), YouTube, and TikTok3. Monitor campaign health daily: CTR, conversion rates, CPC, CAC, ROAS4. Manage budgets to maximize ROI; scale winning campaigns, pause underperformers5. Refine audience targeting, keywords, bidding strategies based on performance data6. Report campaign performance to CEO weekly with clear insights and recommendationsStructured Experimentation & Learning Program1. Design and execute 4-6 structured experiments per week across targeting, keywords, bidding, creative, landing pages, offers2. Document 100% of experiment results with hypothesis, results, insights, and business impact3. Conduct weekly performance reviews with CEO: analyze results, identify winners, plan next week's tests4. Systematically scale winning experiments into ongoing campaigns; retire underperforming approachesCreative Performance & Collaboration1. Analyze ad performance by creative asset; identify winners and detect creative fatigue2. Provide data-driven feedback to Creative Strategist on what's working and what to test next3. Scale high-performing creative; test new hooks, messaging, and offers continuously4. Work with the creative strategist to maintain the pipelineFunnel Optimization & Cross-Team Collaboration1. Analyze acquisition funnel end-to-end: ad click → landing page → registration → paid member2. Work with Product/Design on landing page optimization and A/B testing3. Collaborate with Engineering on registration flow optimization and conversion improvement4. Provide weekly funnel insights to Product, Engineering, and Sales teamsAnalytics, Reporting & Data Integrity1. Set up and maintain accurate tracking via Google Analytics 4, Google Tag Manager, platform native reporting2. Track all key metrics: impressions, clicks, conversions, CTR, CPC, CAC, ROAS, cost-per-registration3. Prepare detailed weekly reports for CEO on revenue, ROAS by channel, CAC trends, and actionable insights4. Ensure data integrity and troubleshoot tracking issues across all platformsQualifications:1. 5+ years managing paid digital advertising campaigns at scale2. Demonstrated track record of improving measurable business results through paid acquisition (revenue growth, CAC reduction, ROAS improvement)3. Strong hands-on experience with Google Ads (Search, Display, Shopping, Performance Max)4. Experience managing campaigns on at least one additional platform: Microsoft Ads (Bing), TikTok, YouTube, or Meta5. Proven ability to set up tracking (Google Analytics 4, Google Tag Manager) and analyze marketing funnel metrics6. Experience with A/B testing, experimentation, and landing page optimization7. Strong analytical and quantitative skills; comfortable analyzing data and making evidence-based decisions8. Excellent written and verbal communication skills; ability to explain complex concepts clearly to both technical and non-technical audiences9. Comfortable working independently in a remote environment with minimal supervision10. Highly organized, meticulous with documentation, and disciplined about processWhat We're Looking ForThe ideal candidate:1. Thinks analytically rather than emotionally2. Takes ownership of outcomes and learns quickly from both successes and failures3. Is naturally curious and continuously seeks improvement4. Communicates clearly with both technical and non-technical audiences5. Thrives in a fast-moving environment where testing and optimization never stopWhat Success Looks LikeWithin your first six months, you will have:1. Developed a deep understanding of our customer acquisition funnel2. Identified the highest-impact opportunities to improve paid marketing performance3. Established a consistent cadence of structured experimentation4. Improved campaign efficiency across multiple advertising channels5. Built strong working relationships with Creative, Product, Engineering, and Analytics6. Reduced acquisition costs while increasing marketing-generated revenue7. Delivered reporting that helps leadership make better marketing decisions