Performance Marketing Lead

About FreedxFreedx is a next-generation cryptocurrency exchange built by experts from crypto, finance, and technology. We’re reimagining digital asset trading with a focus on security, scalability, and AI-driven innovation. Our mission is to empower users with the freedom to manage their assets confidently through seamless, transparent, and high-performance trading experiences.The RoleWe’re seeking a Performance Marketing Lead with deep expertise in AI-powered acquisition, automation, and analytics. You’ll own end-to-end growth: from paid media and lifecycle marketing to attribution and forecasting, using advanced AI tools to drive activation, retention, and lifetime value.You’ll combine creative strategy with machine learning insights to shape global growth, optimize spend, and scale performance across all digital touchpoints.What You’ll Do1.     AI-Driven Acquisition & OptimizationLead global campaigns across social, search, and crypto-native channels (X, Telegram, Google Display, TradingView, Coinzilla).Use generative tools (Jasper, AdCreative, Midjourney, Runway) to test creative variations at scale.Employ AI-driven bidding, creative rotation, and predictive optimization to maximize CAC-to-LTV efficiency.2. Lifecycle & Retargeting AutomationBuild intelligent retargeting and lifecycle frameworks using Braze, Segment, or CleverTap.Automate personalized journeys triggered by user behavior or funnel stage.Continuously improve engagement and conversion using predictive insights.3. Conversion Intelligence & ExperimentationRun AI-powered multivariate testing and CRO using Optimizely or Mutiny.Leverage analytics and heatmaps to refine landing pages and user flows.Drive measurable uplifts through data-informed experimentation.4. Growth AI, Attribution & ForecastingManage clean data pipelines, event tagging, and multi-touch attribution.Develop real-time dashboards in Looker or GA4 for spend, ROI, and engagement visibility.Use predictive LTV models and budget forecasts to guide decision-making.5. Generative Discovery (SEO, ASO & AEO)Expand organic visibility across Google SGE, Perplexity, ChatGPT, and other AI search engines.Coordinate with content and PR teams to strengthen generative discoverability and backlinks. Your StackCore Platforms: Meta, Google, TikTok, X, Reddit, Telegram Ads, CoinzillaAI & Automation: Jasper, ChatGPT, AdCreative, Midjourney, Runway, Mutiny, OptimizelyCRM & Analytics: Braze, CleverTap, Segment, AppsFlyer, Looker, GA4What You’ll Bring6–10 years in performance/growth marketing, ideally in fintech, crypto, or Web3Proven experience using AI-driven workflows for campaign optimization and forecastingStrong analytical capability across LTV modeling, attribution, and cohort analysisFamiliarity with Telegram marketing and Web3-native ecosystemsAgile, data-led approach with a bias for creative experimentation What We OfferRemote-first flexibility and autonomyCrypto or fiat payment optionsHigh-impact ownership in a fast-scaling exchangeDirect collaboration with founders and senior leadershipCompetitive pay with performance-based incentives Freedx is an equal opportunity employer. We stand for an open and inclusive work environment that fosters the well-being of everyone. We embrace and encourage differences in age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, race, religion, sexual orientation, socio-economic status, veteran status, and other characteristics that make our people unique.