Performance Marketing Executive (remote)

About the Role (fully remote) We’re looking for a Performance Marketing Executive to help drive qualified applicants, efficiently across our paid media channels. Prior experience in driving full-funnel conversions fully online is essential for this role. You’ll support campaign setup, tracking, and optimization across Meta, LinkedIn, and Google, while also helping us test and scale emerging platforms like TikTok, Reddit, Quora, and Taboola.  You’ll work closely with our colleagues in performance marketing, creative, and marketing automation teams to improve performance across the full funnel — from lead to enrollment.  This is a hands-on, data-driven role focused on results.    Your Key Responsibilities  Paid Campaign Execution  Launch, monitor, and optimize campaigns on Meta, LinkedIn, Google, and YouTube  Support AI-driven campaigns like Meta ASC and Google PMax  Track CPL and performance by region, audience, funnel stage, and creative  Maintain UTM consistency and campaign tracking across GA4, ad platforms, and HubSpot  Lead Quality & Funnel Reporting  Track CPL, CPA (App Start), CPA (Submit), and CPE (Enrollments)  Monitor lead quality in HubSpot (NXU status, lead lifecycle stage, program of interest)  Help maintain and improve weekly, monthly, and quarterly reporting dashboards  Flag underperforming campaigns and propose corrective actions  Creative & Asset Testing  Support creative briefs for video, copy, static, and platform-specific formats  Monitor creative performance by asset, message, format, and placement  Provide structured testing recommendations across TOF, MOF, and BOF  Bonus: New Channel Testing  Assist with exploratory campaigns on TikTok, Reddit, Quora, Taboola, and programmatic  Track CPL and lead quality from new sources  Help assess whether new channels should scale or pause    Requirements  2–5 years of hands-on experience in performance marketing across multiple markets Confident using Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads  Familiar with AI campaign types like ASC and PMax  Strong understanding of UTM tracking, GA4, and CRM integration (HubSpot preferred)  Skilled in spreadsheets (Google Sheets or Excel – pivot tables, formulas, charts)  Comfortable reporting CPL and conversion metrics to multiple stakeholders  Bonus: experience testing or scaling emerging platforms (TikTok, Reddit, Quora, Taboola)  Bonus: experience targeting audiences in Africa, Asia, or the Middle East    Success Looks Like  Campaigns deliver qualified leads at or below target CPL  Weekly and monthly performance reports are accurate, clear, and actionable  Insights from data lead to smarter creative testing and channel improvements  Emerging platforms are tested in a structured way and either scaled or cut based on results