Performance Marketing Creative Analyst

We’re hiring a Performance Marketing Creative Analyst to turn performance data into high-performing ads — analyze what works, prioritize tests, and partner with UA/Design to scale winners across Meta, TikTok, Google, and programmatic.Responsibilities:Creative Strategy & Development Own creative direction for performance campaigns across channels, markets, and user journeys. Develop and test ad concepts, storyboards, and messaging frameworks tailored to different audience segments (crypto natives, retail investors, gamers, fintech adopters, etc.). Collaborate with designers, copywriters, and video editors to deliver high-performing assets. Performance Marketing Integration Translate performance data into creative hypotheses and rapid iteration cycles. Partner with media buyers to align creatives with CPR, ROAS, and LTV goals. Run structured A/B and multivariate tests across platforms. Cross-Functional Collaboration Work closely with Growth, Product Marketing, and Brand teams to ensure consistency in messaging and visual identity. Align creative direction with major product launches (Academy content, Miner Wars updates). Coordinate with localization teams to adapt creative for priority regions (US, UK, EU, LATAM, Asia). Innovation & Trends Stay on top of Web3, fintech, and gaming ad trends. Experiment with AI-powered creative generation, interactive ads, AR/VR, and gamified engagement. Drive GoMining’s reputation as a creative leader in Web3 performance marketing. 5+ years in performance marketing, growth, or creative strategy roles (crypto, fintech, gaming, or Web3 experience strongly preferred). Proven track record of scaling ad creatives that deliver measurable ROI (e.g., CPR, ROAS, registrations, deposits). Strong creative sensibility paired with analytical mindset — able to turn performance data into actionable creative decisions. Experience across multiple ad platforms: Meta, Google, TikTok, Twitter, Taboola/Outbrain, programmatic DSPs, Unity, IronSource, Moloco, etc. Familiarity with Web3 culture, crypto adoption funnels, and community-driven marketing. Strong leadership and project management skills; able to manage designers, freelancers, and agencies. Full support at the start and training (including courses, English, conferences - up to 100% compensation); “Employee of the Month” award - we value and reward our stars; Flexible weekends: holidays in your country of residence, up to 15 sick days, and up to 28 days of vacation—quick automated approval; Career growth opportunities—from expert to top manager; Convenient work-life fit: flexible schedule, remote work, respect for personal boundaries.