Performance Marketing Contractor (Paid Media)

About Compose.ly Compose.ly is an industry-leading search and content marketing agency helping brands grow through data-driven insights and high-quality content. As we expand our paid media capabilities, we’re building a network of experienced contractors who can step in to support client work as needed. Role Overview We’re looking for a data-driven Performance Marketing Contractor to support paid media strategy and execution across client accounts and internal initiatives. This is a flexible, as-needed contractor role ideal for someone who thrives in both strategy and hands-on execution, and is comfortable stepping into active accounts to drive performance quickly. You’ll collaborate closely with our internal team to optimize and support campaigns across platforms such as Google Ads, Bing, Meta, LinkedIn, and other paid social channels. Key Responsibilities Paid Media Strategy & Execution Execute for campaigns across:Google Ads (Search, Display, YouTube)Microsoft Ads (Bing)Paid social (Meta, LinkedIn)Understand existing keyword strategy, audience targeting, and competitive analysisExecute fixes and on-demand support for clientsOptimize campaigns for conversion rate, CPA, and ROAS Performance Optimization & Reporting Monitor and manage budgets to maximize efficiency and resultsAnalyze campaign performance and identify actionable insightsBuild and/or contribute to reporting dashboards (e.g., Google Analytics, Looker Studio)Maintain strong performance benchmarks (e.g., ROAS targets) Client & Team Collaboration Partner with internal teams (SEO, content, design) to align paid media with broader strategySupport client deliverables as needed (reporting, calls, insights, recommendations) Qualifications 3–5+ years managing paid media campaigns across platforms (Google, Microsoft, Meta, LinkedIn)Proven track record of driving measurable results (leads, revenue, ROAS)Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and CRMs (Hubspot / Salesforce)Ability to quickly audit and improve existing campaignsClear communicator, able to explain performance and recommendationsComfortable working independently in a fast-paced, remote environment Nice-to-Have: Agency or client-facing experienceExperience with B2B, SaaS, or service-based businessesFamiliarity with SEO/content marketing integration Engagement Details Type: Contractor / Freelance (1099)Hours: Flexible, based on client needsStart: As-needed (wwith potential for immediate projects) What Success Looks Like Quickly ramps into accounts and identifies opportunitiesImproves campaign efficiency as needed(lower CPA, higher ROAS)Delivers clear, actionable insights—not just reportsIntegrates smoothly with internal team workflowsProvides reliable, high-quality execution with minimal oversight