Performance & Lifecycle Marketing Manager

About CheckmateCheckmate is an AI marketing platform modernizing eCommerce by enabling smarter, more connected buying experiences between brands and consumers. Our platform resolves anonymous traffic, enriches customer data, and activates high-intent audiences across onsite, owned, and paid channels—unlocking net-new revenue brands can’t access on their own.We offer three core products:Enrichment – Resolve anonymous visitors and power lifecycle flowsTargeting – Deliver single-use offers across high-performing surfacesAudiences – Capture pre-checkout emails and turn into competitive insightsRole OverviewWe’re hiring a performance-driven operator who loves building, improving, and optimizing the systems that power revenue. This role is deeply executional: you will configure flows, implement updates across CRM and paid channels, monitor performance, run tests, and ensure brands are set up to get the full value of Checkmate’s products.You’ll support the performance work that sits at the center of our business—turning identity data, shopper behavior, and product signals into clean, accurate, high-impact execution. You’ll support senior team members handling strategy and client-facing conversations with the performance that actually makes it all happen.If you enjoy tinkering, experimenting, tightening flows, and seeing your execution influence revenue lift, this role will be energizing.What You’ll DoBuild & Maintain Lifecycle FlowsCreate, update, and QA Klaviyo/Braze/Attentive flows for EnrichmentImplement segmentation logic, event triggers, and timing rulesRefresh creative components, templates, and conditional logicEnsure flow performance aligns with best practices provided by team leadsPerformance Optimization ExecutionMonitor channel-level and flow-level performance to spot trendsImplement optimizations and variations - adjust messaging, timing, and targeting to support A/B and multivariate testsSupport implementation of experiments across email, SMS, onsite widgets, and other surfacesUpdate paid channel creative, copy, or settings when needed to keep performance tightOperations & ConfigurationManage CRM setups, integrations, tagging, and data hygieneKeep brand configurations accurate across channels and surfacesTroubleshoot delivery issues, sync inconsistencies, or flow errorsMaintain documentation, setup checklists, and workflow guidesCross-Functional ExecutionWork closely with team leads to translate performance insights into execution stepsCollaborate with Product, Engineering, and Data when technical adjustments are neededSurface operational issues or performance anomalies internallyBuild for ScaleHelp standardize templates and reusable flow componentsImprove execution workflows and reduce manual stepsContribute to internal playbooks and repeatable performance processesWhy This Role MattersYour execution is what turns our product into performance. When flows fire correctly, tests run smoothly, ads stay fresh, and operational details are tight, brands feel the impact and so does our revenue.You’ll be a foundational part of how we deliver high-quality results at scale.Can’t wait to chat with you! What You Bring2–4 years in CRM execution, lifecycle operations, technical marketing production, or performance marketing supportHands-on experience with Klaviyo, Braze, Attentive, or similar CRM toolsFamiliarity with ecommerce metrics (AOV, GMV, CPA, funnel behavior, deliverability)Strong organizational and operational instinctsAbility to interpret performance data and apply the right operational changesBonus: experience updating paid social ads, audience targeting, or onsite conversion toolsNote: If you think you can “rock” this roll, just apply. I promise we’ll read every resume and consider everyone. Pay & BenefitsSalary range ($100,000 - $130,000) + bonusEquityHealthcare + dental + vision401kCompany retreats4 weeks PTOs and health daysGym membership compedUS remote - Los Angeles or New York City preferred