Perfomance Marketing & Audience Insights Analyst

FocusKPI is seeking a Performance Marketing & Audience Insights Analyst to deliver deep media insights through advanced analytics for our client, one of the largest retailers and e-commerce companies in the U.S.This role sits at the intersection of media measurement, experimentation, and audience analytics, supporting data-driven evaluation of campaign performance and customer impact across media channels and sales channels, including both in-store and online.Work Location: Remote in the U.S.Duration: 6-month contract with potential for extension and conversion, depending on budget and performancePay range: $40+/hrResponsibilities:Design and analyze A/B tests, incrementality tests, and causal measurement frameworksBuild and validate audience segments using transaction- and exposure-level dataMeasure the causal impact of media and business events using multiple methodologies, including test/control, Difference-in-Differences, Instrumental Variables, and Marketing Mix Modeling (MMM)Support MMM development, calibration, and interpretation, including incorporating experimental learnings to validate or refine MMM outputsTranslate the MMM results into actionable recommendations while clearly communicating model assumptions, limitations, and caveatsBe creative and rigorous in measurement when ideal experimental conditions are not availablePartner with sales, product, campaign teams, and external clients to align on measurement goals and interpret resultsOwn projects end-to-end, from problem framing to final deliveryDevelop clear, structured analyses and executive-ready presentationsQualifications:Master’s degree in Economics, Statistics, Computer Science, or a related quantitative field3+ years of experience in campaign measurement, experimentation, or marketing analyticsStrong experience with A/B testing, causal inference, and incrementality measurementSolid, hands-on understanding of Marketing Mix Modeling, including how MMM complements experimentation and its appropriate use casesProficiency in SQL and PythonStrong structured thinking, problem-solving, and attention to detailExcellent communication and presentation skillsProject management experience and a strong sense of ownershipProven ability to manage multiple stakeholders, timelines, and prioritiesNice to HaveExperience working with or validating MMM outputs in partnership with data science or external vendorsFamiliarity with omnichannel measurement (digital + in-store)Retail, e-commerce, or media measurement background Thank you!FocusKPI Hiring TeamFounded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts. NOTICE: Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https://reportfraud.ftc.gov/ . The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.