Part-Time Marketing Content Writer

Part-Time Marketing Content WriterTried and True Media (TNT) | Remote | Reports to Director of Creative OperationsAbout TNTWe're a performance marketing agency for DTC brands in supplements and health & wellness. We've generated over $1.5B in sales for our clients since 2017.The roleYou own TNT's full agency-side content engine. Every newsletter, social media post, lead magnet, auto-responder series, and case study deck that drives leads into the agency runs through you.You report to the Director of Creative Operations and work closely with our creative team, performance team, and sales pipeline.What you'll ownLead generationOur newsletter — writing, sending, growing the listSocial Media (e.g. LinkedIn) content and paid adsPillar SEO content and gated contentLead magnet production end-to-endAuto-responder series for captured leadsIn order to generate all of the above content, you’ll be expected to…Be subscribed to the top thought leaders on media buyingParticipate in our meetings and Slack conversationsInterview our creative strategists, performance managers, head of traffic, etc. on a monthly cadenceCRM & automationExtending our welcome series, segmentation, and taggingScheduling and tracking our newsletter statsBuilding new opt-in flowsStrategy & operationsQuarterly strategy planning and end-of-quarter reportingMarketing project on-time deliverySynthesizing client wins from the performance team into sales-ready case study decksWhat you'll be measured onSQLs delivered to the sales teamCampaign performance (organic and paid)Newsletter list growthProject on-time deliveryMust-haves3+ years marketing experience, ideally agency or DTCProfessional written English fluency — you'll write content across the website, newsletter, social media, gated content, and ad creativeSpoken English clarity sufficient for sync and async work with a US-based teamPerformance marketing literacy — you understand conversion rates, CAC, LTV, MQL/SQL, and the marketing-to-sales funnel without needing to be taughtAI fluency in content workflow — ChatGPT or Claude is part of your daily process, not an experimentDemonstrated project ownership from strategy through execution and measurementProject management discipline — you keep multiple workstreams on schedule without hand-holdingNice-to-havesDTC supplement, health & wellness, or wellness brand experienceDirect response / VSL funnel experienceCRM hands-on with GoHighLevel, HubSpot, or Salesforce — automations, tagging, opt-in flowsSales or BDR background