Paid Media Analyst, iLawyer Marketing

About iLawyer Marketing: iLawyer Marketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns, and by creating websites that focus on maximizing conversion rates.Summary of Position: We are seeking a talented and experienced Paid Media Analyst to join our digital marketing team. In this role, you will strategize, implement, optimize, and monitor effective paid media campaigns across various platforms, You will be responsible for driving traffic, leads, and conversions for our clients in the legal vertical. The ideal candidate will have a proven track record of success in a strong data-driven and analytical skillset, and the ability to thrive in a fast-paced environment.Responsibilities:Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks aligned with their established paid media goalsMonitor the pacing of paid media campaigns to ensure no under or over deliveryReport performance metrics to stakeholders, including strategy recommendations to improve performanceConduct competitive client research to position iLawyerMarketing clients ahead of their competitorsProvide support to internal stakeholders as it relates to relevant paid media requestsConduct keyword research and ad copy development to support campaign objectivesCollaborate with team members to brainstorm and implement innovative campaign strategiesStay up-to-date with industry trends and best practices in paid mediaSupport the Paid Media Director in day-to-day campaign management tasksAssist with ad hoc projects and additional job duties as assigned by management 1 - 2 years of paid media experience in an agency environmentExperience in the legal marketing field preferredClient-facing experience preferred, including participating in meetings, communicating campaign updates, and building positive client relationshipsFamiliarity with paid media platforms such as Google Ads, Bing Ads, and social media advertisingAbility to translate campaign metrics into clear, actionable recommendations for clients and internal teams using various platforms (Google Tag Manager, Google Analytics 4, etc.)Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reportingUnderstanding of lead generation funnels and conversion optimizationCoachability: Demonstrates a growth mindset by actively seeking, embracing, and applying feedback to continuously improve performance and adapt to evolving processes and prioritiesExcellent attention to detail, with the ability to maintain accuracy across campaign setup, optimization, reporting, and quality assuranceStrong written and verbal communication skills, with the ability to collaborate effectively with internal teams and communicate clearly with clientsDemonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formatsExceptional organizational and time management skills, with the ability to manage multiple projects, competing priorities, and deadlines simultaneouslyTeam player with a positive attitude and willingness to learn and growThe base salary range for this salaried non-exempt opportunity is $50,000 - $60,000 plus benefits. This target compensation range is subject to multiple factors including role level, experience and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get you excited about your future at iLawyerMarketing. We’ve got you covered: iLawyerMarketing is proud to offer a variety of benefits to support employees and their families, including:Performance based bonuses to reward excellenceMedical, Dental, Vision, and Life Insurance401(k) matching to help you plan for your future6 weeks of paid parental leave for new parents$2000 annual tuition reimbursement for continued educationMonthly data stipend to support your remote work environmentPaid Vacation and sick time off for work-life balance11 paid holidays to enjoy throughout the yearPaid days for a You to rest and rechargePaid birthday holiday to celebrate your special dayComprehensive Employee Assistance Program for personal supportLeadership and career advancement opportunitiesAnniversary rewards to celebrate milestonesAbout EverService Holdings, LLC: EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands.This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.