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Paid Marketing Manager (E-commerce) - 51831995752

Activate Talent
Full-time
On-site
South Africa
Job Title: Paid Marketing ManagerJob Type: Full-timeWork Arrangement: RemoteWork Hours: Monday–Friday (PST)Job Overview:We’re helping our client, a fast-growing DTC wellness e-commerce brand, find a Paid Marketing Manager to own and scale paid acquisition across multiple channels. This role is focused on driving profitable growth, improving acquisition efficiency, and collaborating cross-functionally to maximise ROAS and LTV.The ideal candidate is highly hands-on, data-driven, and comfortable operating in a fast-paced, test-and-learn environment.Responsibilities: Own and scale paid media efforts across Meta, Google, TikTok, Pinterest and other relevant platforms Manage full-funnel paid acquisition, from prospecting to retargeting Plan, launch, test, and optimise campaigns with a strong focus on ROAS, CAC and LTV Analyse performance data and translate insights into clear optimisation actions Collaborate closely with creative, CRO, and lifecycle teams on ad concepts, testing frameworks, and iteration Monitor budgets, pacing, and performance on a daily and weekly basis Test landing pages, offers, and funnels in partnership with CRO and web teams Stay up to date with platform changes, tracking updates, and paid media best practices Strong e-commerce paid marketing background (DTC experience required) Hands-on experience managing ads across multiple platforms (Meta, Google, TikTok minimum) Proven ability to scale spend while maintaining or improving performance Strong analytical skills and comfort working with attribution tools and dashboards Experience working with Shopify-based brands Comfortable working in a fast-paced, test-and-learn environment Excellent communication and ownership mindset
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