Outbound Marketing Manager

Oscilar Growth Outbound Marketing ManagerAbout OscilarOscilar is building the AI Risk Decisioning™ platform for banks and fintechs.Our platform enables financial institutions to manage fraud, credit risk, compliance, and onboarding decisions in real time using modern AI infrastructure.We work with leading fintechs and financial institutions and are backed by world-class investors. Oscilar was founded by Neha Narkhede, co-creator of Apache Kafka and co-founder of Confluent.We are building a category-defining company — and our GTM engine will be a core competitive advantage.The RoleWe are hiring a Growth Outbound Marketing Manager to own outbound pipeline generation for Oscilar’s newest and highest-potential ICP verticals — Fraud, Disputes & Chargebacks, and AML/Compliance.Your job is to build and run the full outbound engine for these verticals: research the ICP, craft the messaging, wire up the systems, launch multi-channel sequences (email, cold call, LinkedIn), and generate qualified meetings for BDRs and AEs. You’ll also design and execute direct mail plays — both physical and digital — to break through to high-value targets.This is not a “set up sequences and hand off” role. You own the pipeline outcome. You write the copy, test the signals, build the automations, read the data, and iterate until it works. Then you scale it.What makes this role different: Oscilar runs one of the most technically advanced GTM stacks in B2B. We use AI agents and Claude to power research, personalization, and campaign orchestration alongside tools like Clay, Outreach, HeyReach, and Nooks. You’ll be expected to think like a GTM engineer — connecting systems via APIs and MCP connectors, not just clicking buttons in a UI.This is a high-ownership role reporting to the Head of Growth. You will partner closely with BDRs, AEs, and Sales Leadership.Location: US remote.What You’ll OwnOutbound Campaign Strategy & ExecutionOwn outbound pipeline generation for new ICP verticals: Fraud, Disputes & Chargebacks, AML/ComplianceDesign multi-channel outbound sequences across email, cold call, and LinkedInBuild and execute campaigns on behalf of BDRs and AEs — you run the plays, they run the conversationsDevelop and test ICP-specific messaging, value props, and objection handling for each verticalRapid Experimentation & Signal TestingRun continuous experiments on intent signals, enrichment sources, and targeting criteria to find what convertsA/B test email copy, subject lines, send times, call scripts, and LinkedIn messaging at volumeBuild experiment frameworks that generate statistically meaningful results fastKill what doesn’t work quickly. Double down on what does.Direct Mail (Physical & Digital)Design and execute direct mail campaigns to break through to hard-to-reach prospectsRun both physical mailers (gifting, dimensional mail, executive packages) and digital direct mail playsCoordinate mail timing with outbound sequences for multi-touch impactManage vendors, creative, and fulfillmentGTM Systems & AutomationWire together the outbound stack: Clay → HubSpot → Salesforce → Outreach / HeyReach / NooksBuild custom integrations using APIs and MCP connectors to automate enrichment, routing, and personalization workflowsLeverage Claude and AI agents to scale research, prospect personalization, and campaign orchestrationOwn data quality and flow between systems — if something breaks in the pipeline, you fix itMessaging & CopyOwn outbound messaging end-to-end: write, test, and iterate on all campaign copyDevelop persona-specific talk tracks and value narratives for each new verticalBuild a library of tested templates, snippets, and sequences that BDRs and AEs can leverageStay close to Gong calls and customer conversations to keep messaging grounded in real buyer languageWhat You’ll DoLaunch outbound campaigns into new ICP verticals where Oscilar has no existing playbookGenerate BDR and AE new business meetings through outbound-sourced sequencesCreate and grow outbound qualified opportunities and pipelineRun 5–10 active experiments at any time across messaging, signals, and channelsBuild automations that remove manual work from the outbound processPartner with BDRs on daily outbound execution and follow-up workflowsReport on outbound performance by vertical, channel, and sequence — with clear pipeline attributionWhat We’re Looking ForOutbound Growth Marketer3–7+ years in B2B outbound marketing, growth marketing, or demand generationProven experience building outbound programs that generate qualified pipeline — not just “leads”Hands-on across email sequencing, cold calling workflows, and LinkedIn outreachTrack record of launching campaigns into new markets or verticals from scratchGTM Engineer MindsetDeep fluency with the modern outbound stack: Clay, Outreach, HeyReach, Nooks, Cargo, HubSpot, SalesforceCan connect systems via custom API endpoints and integrations — not just native connectorsExperience using AI tools (Claude, ChatGPT, or similar) to automate research, personalization, or campaign workflowsComfortable with data — can write basic queries, build enrichment workflows, and debug integrationsExperimentation-DrivenYou default to testing, not guessing. Every campaign is an experiment with a hypothesis.Comfortable running multiple concurrent tests and making decisions from imperfect dataYou measure what matters: reply rates, meeting conversion, pipeline created — not vanity metricsMessaging & Copy ChopsStrong writer who can craft compelling cold outbound copy that gets repliesCan develop differentiated messaging for technical and executive personas in financial servicesTests relentlessly — you know the difference between copy that sounds good and copy that convertsDirect Mail ExperienceHands-on experience designing and executing both physical and digital direct mail campaignsUnderstand how to coordinate mail with outbound sequences for maximum impactHave managed vendors, budgets, and fulfillment for mail programsBonus ExperienceMarketing to financial institutions, fintechs, or regulated industriesExperience at a company in the $5M–$50M ARR scaling phaseBuilt or managed AI-powered outbound workflows (AI SDRs, automated personalization, agent-based research)Familiarity with MCP (Model Context Protocol) connectors or building custom GTM integrationsBackground in fraud, compliance, or risk management industriesWhy This Role Is UniqueAt Oscilar, you will:Own outbound for entirely new ICP verticals — build the playbook, don’t inherit oneWork with one of the most advanced AI-powered GTM stacks in B2B SaaSHave the technical freedom to build custom automations and integrations, not just use tools out of the boxOperate with high autonomy, real budget, and a team that values speed and experimentation over perfectionDirectly impact the pipeline and revenue that funds Oscilar’s growthOne More ThingIf you’ve read this far and don’t check every box but are convinced this role has your name on it — send a cold outbound email to joe@oscilar.com that makes us want to reply.Bonus points if you include a sample outbound sequence for one of our ICP verticals, a GTM automation you’ve built, or a campaign that outperformed expectations.We’ll read every one.