National Director of Brand, Marketing and Media

National Director of Brand, Marketing and Media JOB SUMMARYCo-leads divisional strategy through message, momentum, and market-facing alignment.Responsible for aligning brand, creative, campaigns, media, and platforms so Trail Life’sstory is clear, compelling, and consistently carried across channels. ABOUT TRAIL LIFE USATrail Life USA is a Not-for-profit, Church-Based, Christ-Centered, Boy-Focused mentoringand discipleship journey that speaks to the heart of a boy. Established on timeless valuesderived from the Bible and set in the context of outdoor adventure, boys from Kindergartenthrough 12th grade are engaged in a Troop setting by male mentors where they arechallenged to grow in character, understand their purpose, serve their community, anddevelop practical leadership skills to carry out the mission for which they were created. OurMission is to guide generations of courageous young men to honor God, lead with integrity,serve others, and experience outdoor adventure. Our vision is to be the premier nationalcharacter development organization for young men which produces godly and responsiblehusbands, fathers, and citizens. Our core values are: ● Mission-focused-We believe a heart for the mission is as critical as skill-set. Anappreciation for the impact that advancing biblical masculinity can have on familiesand our society, as well as the role it can play in the kingdom of God, is essential.● Collaborative-We believe that, while collaboration may not be the most efficient wayto work, it is the most effective. Spending time together enables us to utilizecomplementary gifts to achieve great results.● Overcomers-Trail Life USA staff is committed to overcoming. Challenges are seen asopportunities, not obstacles. We believe that God provides everything we need toaccomplish what He desires.● Truthful in love-We believe speaking the truth in love, even if it is awkward, is anecessary step in building trust and respect (Ephesians 4:15-16). This habit, whenpracticed to benefit another, the ministry, or a process, is appropriate, no matter therole. JOB LOCATIONThis position offers flexible work arrangements and can be based at the Trail Life USAHome Office in Belton, South Carolina, conducted remotely, or a combination of both(hybrid), as agreed upon through a Letter of Employment or mutual agreement that maychange the location. ESSENTIAL FUNCTIONS/TYPICAL TASKS● Co-lead Growth strategy alongside the Director of Audience Engagement, Sales &Events.● Lead brand, marketing, and media priorities across the Growth division.● Ensure Trail Life’s message, presentation, and market-facing alignment are clearand consistent.● Oversee brand standards, creative direction, and campaign alignment acrosschannels.● Lead campaign development, messaging alignment, and promotion strategy.● Oversee media, content, and platform priorities, including publications, podcastdevelopment, and digital support.● Guide website strategy from the Growth side, including content priorities, campaignsupport, and user journey recommendations.● Align creative, communications, and media efforts around Growth priorities andseasonal initiatives.● Partner with the audience engagement side to ensure campaigns and messagingsupport participation, events, sales activity, and next-step movement.● Lead and support the Brand, Marketing & Media team, including execution, narrative,creative, and digital media functions.● Help surface performance insights related to campaigns, media, platforms, andbrand engagement.● Contribute to shared planning, quarterly learning, and ongoing improvement acrossthe Growth flywheel. COMPETENCIES● Strategic Vision: Sees the big picture and anticipates trends; aligns strategy withmission.● Executive Leadership: Builds trust, inspires action, and leads through clarity andconviction.● Faith-Rooted Messaging: Communicates with authenticity and biblical alignment.● Brand Stewardship: Protects and elevates the brand’s integrity and culturalrelevance.● Operational Excellence: Drives projects forward with efficiency, accountability, andresults. EDUCATION AND EXPERIENCE Required● Any combination of education and experience equivalent to graduation from anaccredited college or university with an associate’s degree in a related field required. ● 7+ years of progressive marketing leadership experience, including at least 5 yearsin executive roles.● Proven ability to lead multidisciplinary teams and execute brand strategy in amission-driven environment.● Expertise in brand development, digital marketing, campaign management, andcross-platform storytelling.● Excellent written and verbal communication skills; persuasive and inspiring. Preferred● Experience in nonprofit, faith-based, or cause-driven marketing.● Familiarity with CRM systems, digital ad platforms, content management systems,and analytics dashboards.● Background working with or marketing to churches, men's ministries, or family-basedorganizations. SPECIAL REQUIREMENTSMembership in Trail Life USA, subscription to and constant adherence to the Trail Life USAStatements of Faith and Values, agreement and adherence to the Trail Life Code ofConduct, and agreement and adherence to the Employee Handbook.