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Media Buyer - B2B Performance Marketing

AI Acquisition
18 days ago
Full-time
On-site
Canada
ABOUT AI ACQUISITIONWe help entrepreneurs, founders, agencies, and small businesses start and scale AI-powered businesses. We don't just advise — we build our clients' entire growth infrastructure, including funnels, advertising, and AI platforms. $50M+ ARR, scaling fast, extremely execution-heavy.THE WORKThis is a B2B Meta ads seat. You'll own campaigns end to end — strategy, targeting, budget, testing, optimization — for B2B audiences specifically. This is not a B2C DTC role and not a brand-awareness role.Success here is not measured by clicks or impressions. It's measured by booked calls and qualified sales opportunities. If your campaigns don't produce pipeline, they don't work — no matter how good the CTR looks.You'll also need to produce creative yourself. This is not a pure media-buying seat where someone else hands you finished ads. You need to be able to draft, write, and create direct-response static and video ad concepts when needed.HOW WE WORKPipeline accountability, not vanity metricsTransparent reporting — you explain what's working and why, with data behind every recommendationFast-paced, feedback-heavy environment — you take feedback without ego and give it constructivelySmall senior team, direct line to operators, zero bureaucracyWHAT YOU'LL ACTUALLY DOBuild, launch, and manage B2B Meta ad campaigns end to endOwn targeting, budget allocation, and ongoing optimizationDraft and create direct-response static and video ad conceptsReport weekly on performance with clear, data-backed recommendationsIterate quickly based on what the data shows — not personal preferenceCollaborate with the creative and growth teams on testing roadmaps WHAT WE'RE LOOKING FORMust-have:Proven experience running B2B Meta ad campaigns end to end — strategy, targeting, budget, optimizationA track record of generating booked calls or qualified sales opportunities — not just traffic or engagement metricsAbility to provide transparent, data-backed reporting and clear optimization recommendationsProven ability to draft, write, create, and publish compelling direct-response static and video adsComfortable in a fast-paced environment — can take and give feedback constructivelyStrong signals:Currently working at a performance/ads agency (ideal — agency environments build the range and pace this role requires)Experience across multiple B2B client accounts simultaneouslyHas built or owned a reporting dashboard tying spend directly to pipeline outcomesCan show specific before/after optimization decisions with named resultsNot the right fit for:B2C/DTC-only media buyers with no B2B experiencePure creative people with no media buying or spend management experiencePure media buyers who have never personally written or built an adPeople who report on CTR/impressions without connecting to pipeline or revenue BENEFITSFully remoteDirect access to founders and CMOReal budget, real spend, real pipeline accountabilityHOW TO APPLYShare 2–3 B2B Meta ad campaigns you've personally run end to end. For each, tell us:The B2B offer/audiencePipeline outcome (booked calls, qualified opportunities — not just CTR/CPM)One ad you personally wrote or created for that campaignApplications without specific pipeline outcomes will not be considered.