MARKETING TECHNOLOGY MGR

General Purpose of the PositionThe Marketing Technology Manager is responsible for the technology, systems, analytics, and digital infrastructure that support IGS's marketing and lead generation objectives. This role owns the marketing technology ecosystem, ensuring accurate data, efficient processes, actionable insights, and continuous optimisation across the customer journey.Working closely with the Digital Manager, Data & Outreach Manager, Sales, Product, and Operations teams, the Marketing Technology Manager will manage SEO, PPC, website performance, marketing automation, CRM integrations, attribution, reporting, AI-powered workflows, and strategy behind lead management processes.The role is focused on improving marketing efficiency, lead quality, pipeline contribution, and overall marketing ROI through data-driven decision-making and continuous optimisation.Essential Duties and ResponsibilitiesRevenue Operations & Marketing SystemsOwn and manage the marketing technology ecosystem, including Salesforce, HubSpot, website platforms, analytics tools, AI solutions, and data enrichment technologiesManage integrations between marketing, sales, and business systemsDevelop and optimise strategies behind lead management processes including lead routing, lead scoring, segmentation, and lifecycle managementEnsure data quality, consistency, and governance across marketing and sales platformsWork closely with Sales leadership to improve visibility of marketing contribution to pipeline and revenueDevelop reporting frameworks and dashboards that support data-driven decision makingEvaluate and implement new technologies that improve marketing effectiveness and operational efficiencySEO & Website PerformanceDevelop and execute SEO strategies to improve organic visibility, website traffic, and lead generationConduct technical SEO audits and oversee implementation of recommendationsMonitor website performance, user experience, and conversion opportunitiesWork with internal and external stakeholders to optimise website architecture and content performanceEnsure websites comply with SEO, accessibility, and technical best practicesSupport website development projects and digital user journey optimisation initiativesPaid Media & Digital PerformanceManage PPC campaigns across relevant platforms including Google Ads, LinkedIn, and industry-specific channels – with Digital Marketing ManagerDevelop audience targeting, bidding strategies, and campaign optimisation plansMonitor campaign performance and continuously improve cost efficiency and lead qualityManage conversion tracking and campaign attribution frameworksProvide recommendations based on performance data and industry best practicesAnalytics & Business IntelligenceDevelop executive-level dashboards and reporting for Marketing, Sales, and Leadership teamsAnalyse campaign, website, and pipeline performance to identify growth opportunitiesTrack and optimise marketing-attributed revenue, opportunity creation, and conversion ratesBuild attribution models that accurately measure marketing influence throughout the buyer journeyConduct competitor, market, account, and customer analysis to support strategic decision makingProvide actionable insights and recommendations based on data rather than assumptionsAutomation, AI & Process ImprovementDevelop and maintain marketing automation workflows supporting lead nurturing and customer engagementIdentify opportunities to automate repetitive marketing and reporting activitiesImplement AI-powered tools that improve marketing efficiency, research capabilities, and campaign performanceEvaluate emerging technologies and recommend solutions that support business growthDrive continuous improvement initiatives across marketing operations and reporting processesSupport implementation of intelligent data enrichment, lead research, and prospect intelligence solutionsStrategic ProjectsSupport strategic initiatives involving marketing technology, customer insights, account intelligence, and business growthPartner with Marketing, Sales, Product, and Operations teams on cross-functional projectsProvide technical expertise and analytical support for major marketing initiativesLead special projects that improve marketing effectiveness, scalability, and commercial impactSkills and Abilities RequiredStrong understanding of SEO, PPC, website optimisation, analytics, and digital marketing performanceAdvanced analytical and problem-solving skillsStrong understanding of conversion tracking, attribution modelling, and marketing measurementExperience with CRM administration, reporting, and processesExperience with marketing automation platformsAbility to translate complex data into clear business recommendationsStrong project management and organisational skillsExcellent attention to detail and commitment to data accuracyAbility to manage multiple priorities and projects simultaneouslyStrong communication and stakeholder management skillsSelf-motivated with the ability to work independently in a remote environmentCuriosity and enthusiasm for emerging technologies, AI tools, and process innovationStrong commercial awareness and understanding of revenue generation principlesContactsInternal: Marketing team, Sales team, Product team, Operations team, Executive LeadershipExternal: Technology vendors, agencies, consultants, software providers, web developers, analytics partnersDecision/JudgmentSignificant day-to-day independent decision-making regarding marketing technology, analytics, optimisation strategies, automation, and technical implementationStrategic input into lead generation, digital performance, attribution, reporting frameworks, and marketing operationsRecommends technology investments and process improvements that support business objectives and marketing ROIEffort/Working ConditionsRemote work environment requiring self-discipline and effective time managementExtended periods working with analytics platforms, reporting tools, CRM systems, and marketing technologiesDigital collaboration requiring proficiency with remote work and communication toolsEducation and Experience RequiredBachelor's degree in Marketing, Business, Information Systems, Data Analytics, Computer Science, or related field5+ years of experience in marketing operations, marketing technology, digital marketing, analytics, or related disciplinesDemonstrated experience managing Salesforce, HubSpot, Google Analytics, Google Tag Manager, Google Search Console, SEMrush/Ahrefs, and related technologiesProven track record improving lead generation, conversion rates, and marketing performance through data and technologyExperience designing and implementing marketing automation, lead nurturing, and reporting frameworksExperience supporting Sales and Marketing alignment through systems, data, and process improvementsExperience evaluating and implementing AI tools and workflow automation technologies preferredExperience in B2B, industrial, engineering, energy, or technical markets preferredEqual Employment OpportunityIGS is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected classification under applicable law.