Marketing Technology & Data Manager (Remote)

When applying for roles at Tealium, please use our official careers page or LinkedIn company profile. All other sites where Tealium careers may appear may not be legitimate.WHO WE ARETealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. As the demand for connected, intelligent customer engagement grows, Tealium’s leadership in CDP is translating directly into leadership in enabling enterprise AI strategies. By providing clean, consented, and actionable data, Tealium empowers its customers to accelerate the adoption of AI and machine learning, fueling smarter personalization, predictive insights, and business outcomes at scale.More than 800 leading global brands trust Tealium to power their customer data strategies and deliver real-time, personalized experiences at scale.Team Tealium has team members present in nearly 20 countries worldwide, serving customers across more than 30 countries.  We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these.  We are intentional about our WOWs (Ways of Work) culture, our investment in our team members, and how we care and connect.  With an extraordinary portfolio of investors (including Georgian, Silver Lake Waterman, Battery, and others) and deep industry experience, Tealium has the financial backing, profitability, and expertise to continue to outpace competitors and lead the way in innovation.  Today, Tealium holds over 50 patents, and a few of the recent industry recognitions include:A Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms 2025 TrustRadius Award Winner: Buyer’s Choice2024 Invoca Partner Collaboration Award2024 G2 Leader in Tag Management & Enterprise Data GovernanceTealium Customer Data Hub achieved the Top Rated Award by TrustRadius (2024)Named on Destination CRM’s 2024 Top 100 Technologies List for SalesNamed on the 2024 Best and Brightest in the Nation listBuiltIn’s 2024 Best Place to WorkWHAT WE ARE LOOKING FOR The Marketing Technology & Data Manager owns the systems, data flows, and AI-driven workflows that support Tealium’s global marketing engine. This role sits at the intersection of marketing technology, data operations, and AI automation – managing the core platforms (Marketo, Salesforce, Tealium), maintaining the marketing data model, and building scalable workflows that power demand generation, ABM, lifecycle, and personalization.The ideal candidate possesses strong hands-on technical expertise in marketing systems, a solid understanding of data architecture, and the ability to build and maintain AI/LLM automations that enhance efficiency and accuracy across GTM operations.YOUR DAY TO DAYMarketing Technology OperationsServe as the primary Marketo admin, overseeing architecture, governance, QA, and operational program health.Maintain and optimize integrations across the tech stack (Marketo <> Salesforce, Tealium, attribution tools, enrichment tools, ABM platforms, etc).Own scoring models, lifecycle flows, routing logic, data taxonomies, and system-wide hygiene.Ensure data consistency and alignment across MAP, CRM, and CDP environments.AI Workflows & AutomationBuild and optimize AI workflows and agents that support campaign execution, lead management, content creation, data hygiene, and other key business processes.Develop automations that reduce manual workload across marketing operations and campaign execution.Monitor workflow accuracy, drift, and reliability; ensure responsible and secure use of AI across processes.Partner with cross-functional teams to identify new opportunities for leveraging AI to drive scale and operational efficiency.Data & Insight OperationsBuild dashboards and reporting for funnel insights, campaign performance, attribution impact, and operational diagnostics.Develop real-time audience segments in Tealium for targeting and personalization. Use AI tools to help automate analysis, content workflows, campaigns, and reporting.  Maintain the marketing data model, field definitions, and segmentation frameworks (including personas, ICP tiers, and lifecycle stages).Ensure data completeness and integrity across systems and pipelines.Cross-Functional Enablement & StrategyPartner with Sales Ops, RevOps, Digital Experience, and Campaigns to ensure alignment across systems, data standards, and GTM workflows.Enable marketers, SDRs, and AEs to use marketing systems and AI workflows effectively.Translate technical concepts into clear operational best practices.Drive continuous improvement across marketing technology and data infrastructure.WHAT YOU BRING TO TEALIUM3-5+ years in Marketing Operations, Marketing Technology, RevOps, or a comparable technical GTM systems role within a B2B SaaS environment.Advanced hands-on expertise with Marketo and Salesforce, including architecture, integrations, routing, scoring, lifecycle design, and data model governance.Experience designing or maintaining AI-powered automations or agents that interact with MAP/CRM/CDP systems and operational workflows.Strong technical capability and familiarity with API-driven integrations, marketing data pipelines, and cross-system orchestration.Demonstrated understanding of data structures, normalization, enrichment, segmentation, and attribution workflows across the GTM ecosystem.Ability to translate technical concepts into clear guidance for stakeholders and collaborate effectively with Marketing, Sales, RevOps, Product, and Engineering teams. Preferred/Nice to Have ExperienceAbility to work in scripting or prototyping environments (e.g., Python, JavaScript, API testing tools) to develop, test, or troubleshoot automation and AI logic.Strong analytical skills with familiarity in SQL, Python, and BI tools to validate data, investigate issues, and produce operational insights.WAGE TRANSPARENCYIn many U.S. states, employers are required to include a pay range for posted positions. Although this isn't a requirement in every state, communicating transparently is a cornerstone of our operations at Tealium, and we believe in making this information available to all applicants.The U.S. pay range for this full-time position is listed below, however, base pay offered may vary depending on job-related knowledge, skills, and experience. In addition to a competitive base salary, this position is eligible for a robust benefits package that includes the following:Employees are eligible to receive an annual bonus and stock options. Employees and their families are eligible for medical, dental, vision, life, and disability insurance benefits. Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.Employees are eligible for flexible paid time-off and extended paid parental leave. We offer 11 paid holidays annually.We offer 15 hours of paid work time for volunteer activities and programs. Our sick leave accrual is the following for our employees:Exempt CA employees (not including San Francisco) including NY : accrue 40 hours each year. Unused sick leave carries over into the next year. Employees cannot exceed 80 hours in a given year.Exempt Non - CA employees (not including NY) including SF: Accrue 1 hour every 30 hours worked. Cannot exceed 180 hours in the calendar year.Non-Exempt: accrue 1 hour every 30 hours worked. Unused carries over to the next year. Not to exceed 108 hours in a calendar year.An overview of our benefits and perks can be found on our careers page, https://tealium.com/careers/.  Additional details regarding the benefits package will be provided during your interview process.  Compensation Range: $90,000 - $125,000 Base + VariableThis position will earn commission pursuant to Tealium’s commission policy, the details of which will be provided upon request.#LI-KK1#LI-RemoteWHY YOU WANT TO WORK HEREAt Tealium,  we don’t just offer the ordinary, we provide the extraordinary: Tealium WOWs (Ways of Work), our award winning culture is how with think, act and connect together at TealiumMosaic, our commitment to diversity, equity and inclusion is grounded in our mosaic of diverse perspectives and shared belonging as we live in work across the US and in nearly 20 countriesTealium Cares, to promote caring in our communities, 15 hours of paid work time for volunteer activities and programs is offered annuallyTealium Connects (remote-first working), enabling many of us to choose where we do our best work and offering new hire stipends to assist with purchasing things we need to support a successful home office environmentTealium Ownership, share in the success of Tealium by becoming an owner of Tealium beginning with new hire equity grants Tealium Time, paid time-off policy to offer flexibility to take time when needed and robust leave programs, including extended paid parental leave and company holidaysHealium, health and wellness programs to help us be our best selves in the experiences of health, physical, mental, social, and even financial well-being and wellnessTealium LIFT (Learning is Facilitated at Tealium), offering a myriad of professional development opportunities with over 6,000 courses available on demand to best-in-class manager and leadership development programsHealth and Related Benefits Programs, offering market competitive benefits programsCollectively, we contribute our individual pieces (identity, experiences, heritage, backgrounds, religions, viewpoints, gender and more ) to form the mosaic of Team Tealium. It is our continuing philosophy to recruit and employ the best qualified individuals without regard to race, color, sex, religion, national origin, disability, age, sexual orientation, gender identity, and/or any other protected characteristic. Tealium does not tolerate unlawful discrimination of any kind and strives to be an inclusive and respectful workplace.The highly relevant and differentiated positioning of Tealium’s solutions makes this a unique and rewarding career opportunity.*Offerings vary by level and location.