Marketing Strategy Specialist

JOB SUMMARY JOB SUMMARYThis role is responsible for defining and implementing marketing programs to support revenue growth, brand management, public relations, and demand marketing. Through identifying new consumer insights and developing marketing strategy, this role aims to reach new customers. Duties & Responsibilities# DESCRIPTION1 Develops and executes marketing positioning, promotions, and communications to establish, enhance, or distinguish product placement within the competitive arena, and supports the local sales team with marketing material and sales collateral.2 Analyzes performance from marketing campaigns and activities to optimize marketing performance, drive growth, and improve ROI to achieve commercialization, profitability, business growth, and market share objectives.3 Serves as the internal and external advocate for the product by creating compelling messages and demonstrating the benefits and capabilities.4 Manages promotional agencies.5 May use market research, product analysis, and/or customer feedback to recognize opportunities for advancing the brand across a range of products and categories.6 Supports company Franchise partnership initiatives. COMPETENCIES# DESCRIPTION1 Foundational industry knowledge and understanding of GTM strategy, multi-channel marketing, event planning, brand management, and innovative marketing tactics.2 Problem solving skills with the ability to implement creative and innovative recommendations.3 Project management and organization skills with the ability to multitask and balance competing priorities, leading others through project phases and roadblocks.4 Business acumen with the understanding of international growth.5 Interpersonal and communication skills, both written and verbal, with the ability to effectively collaborate with broader teams and leaders.   QUALIFICATIONSEDUCATION (REQUIRED): Bachelor's degree (or international equivalent) or equivalent experience, required REQUIRED EDUCATION FOCUS OR FIELD OF DETAILS EDUCATION (PREFERRED): PREFERRED EDUCATION FOCUS OR FIELD OF DETAILS EXPERIENCE (REQUIRED): Up to 2 years of related experience REQUIRED EXPERIENCE ADDITIONAL DETAIL EXPERIENCE (PREFERRED): 2+ years of related experience PREFERRED EXPERIENCE ADDITIONAL DETAIL   WORKING CONDITIONS & LEGAL PROVISIONSTRAVEL: Less than 5% of the time WR ELIGIBILITY: Eligible for fully remote work with no expectation for in-person work. PHYSICAL FACTORS: Not Applicable: Eligible for fully remote work with no expectation for in-person work. ENVIRONMENTAL FACTORS: Not Applicable: Eligible for fully remote work with no expectation for in-person work. COMPANY STANDARD QUALIFICATIONSMust be 18 years of age or older.Must successfully complete pre-employment screening process, as required.Must successfully complete any required training or orientation courses, as needed. DISCLAIMERThis information indicates the general nature and level of work performed by employees in this job. It is not designed to contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. The duties and responsibilities in this job description may be subject to change at any time due to reasonable accommodation or other reasons. This description supersedes any previous or undated descriptions for this job.   This role is responsible for defining and implementing marketing programs to support revenue growth, brand management, public relations, and demand marketing. Through identifying new consumer insights and developing marketing strategy, this role aims to reach new customers. Duties & Responsibilities # DESCRIPTION 1 Develops and executes marketing positioning, promotions, and communications to establish, enhance, or distinguish product placement within the competitive arena, and supports the local sales team with marketing material and sales collateral. 2 Analyzes performance from marketing campaigns and activities to optimize marketing performance, drive growth, and improve ROI to achieve commercialization, profitability, business growth, and market share objectives. 3 Serves as the internal and external advocate for the product by creating compelling messages and demonstrating the benefits and capabilities. 4 Manages promotional agencies. 5 May use market research, product analysis, and/or customer feedback to recognize opportunities for advancing the brand across a range of products and categories. 6 Supports company Franchise partnership initiatives. COMPETENCIES # DESCRIPTION 1 Foundational industry knowledge and understanding of GTM strategy, multi-channel marketing, event planning, brand management, and innovative marketing tactics. 2 Problem solving skills with the ability to implement creative and innovative recommendations. 3 Project management and organization skills with the ability to multitask and balance competing priorities, leading others through project phases and roadblocks. 4 Business acumen with the understanding of international growth. 5 Interpersonal and communication skills, both written and verbal, with the ability to effectively collaborate with broader teams and leaders.   QUALIFICATIONS EDUCATION (REQUIRED):  Bachelor's degree (or international equivalent) or equivalent experience, required REQUIRED EDUCATION FOCUS OR FIELD OF DETAILS   EDUCATION (PREFERRED):  PREFERRED EDUCATION FOCUS OR FIELD OF DETAILS   EXPERIENCE (REQUIRED):  Up to 2 years of related experience REQUIRED EXPERIENCE ADDITIONAL DETAIL   EXPERIENCE (PREFERRED):  2+ years of related experience PREFERRED EXPERIENCE ADDITIONAL DETAIL     WORKING CONDITIONS & LEGAL PROVISIONS TRAVEL:  Less than 5% of the time WR ELIGIBILITY:  Eligible for fully remote work with no expectation for in-person work. PHYSICAL FACTORS:  Not Applicable: Eligible for fully remote work with no expectation for in-person work. ENVIRONMENTAL FACTORS:  Not Applicable: Eligible for fully remote work with no expectation for in-person work. COMPANY STANDARD QUALIFICATIONS Must be 18 years of age or older. Must successfully complete pre-employment screening process, as required. Must successfully complete any required training or orientation courses, as needed.