Marketing Strategy & Product Launch Manager

Summary The Marketing Manager is responsible for leading and executing marketing initiatives by identifying market opportunities, developing strategic marketing plans, and overseeing campaign execution. This role drives product growth by conducting market research, implementing sales and marketing strategies, and managing cross‑functional collaboration to ensure successful outcomes. Key Responsibilities Develop comprehensive marketing strategies to support product launches and ongoing business objectives. Provide critical support on high‑priority, unplanned initiatives, creating structure and execution plans in a fast‑paced, ambiguous environment. Conduct market research and competitive analysis to identify opportunities, challenges, and emerging trends within target markets. Collect, analyze, and interpret complex data sets to uncover insights that inform marketing and business decisions. Partner with cross‑functional teams—including product, sales, operations, and leadership—to ensure alignment between strategy and execution for the Wearables business. Build strategic capabilities such as data‑driven processes, analytical frameworks, and decision‑making tools to support business development and advance the Wearables mission. Identify and mitigate critical program risks, with a focus on external factors such as industry trends, competitive dynamics, and partner dependencies. Lead cross‑team collaboration to support annual planning, investment strategy, prioritization, and other key business initiatives. Required Skills Strong verbal and written communication skills, with the ability to collaborate effectively across teams. Excellent multitasking, time‑management, and organizational abilities. Ability to work independently while maintaining confidentiality and attention to detail. Proficiency with standard business software, including Microsoft Word, Excel, and PowerPoint. Education & Experience Bachelor’s degree in Marketing, Communications, Journalism, or a related field. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. Location: United States (Remote) Role type: Contract 12 Month Position  Expected hours: 40 per week  Benefits: Dental insurance Health insurance Health savings account Life insurance Paid time off Retirement plan Vision insurance Schedule: 8 hour shift Monday to Friday Application Question(s): Do you or will you in the future require any sponsorship to work in the US? Language: English  (Required)