Marketing Strategist

Job Title: Marketing StrategistDepartment: MarketingReports to: Director of MarketingJob SummaryWe are seeking a skilled Marketing Strategist with proven experience in the dental industry. This dual-role position requires a creative storyteller and analytical thinker who can craft compelling email campaigns while developing and optimizing Facebook ad strategies. The ideal candidate will understand the nuances of dental lead acquisition and will thrive in a fast-paced, collaborative environment.FULL TIME, SALARIED$60K-67k per yearBenefits include: Health/Dental/Vision Insurance, Paid Time Off, Sick Time, Life Insurance, Short and Long Term Disability and 401k with matchRemote position with the ability to work anywhereWork a 9/80 schedule - This means you have every other Friday off!Must reside in the United StatesAbility to work for a company that values their people and their talentsSupportive and empowering work culture environmentMonthly Performance Bonus opportunitySupervisory ResponsibilitiesN/ADuties/ResponsibilitiesEmail Marketing & Lead Nurturing: Develop, edit, and optimize email campaigns to ensure alignment with the company's brand and voice, with a focus on driving measurable conversions.Collaborate with the graphics team to ensure emails are visually appealing and on-brand.Develop segmented audience strategies to customize messaging for new leads across the entire marketing funnel, as well as for lead sources.Track performance metrics (open rates, click-through rates, conversions) and refine campaigns based on data.Facebook Ad Strategy:Build and manage Facebook ad campaigns, focusing on achieving quantifiable conversion goals.Develop ad copy, creative concepts.Integrate campaigns with HubSpot and other platforms for lead tracking and ROI measurement.Conduct A/B testing and optimize ad performance across audiences and creatives.Provide reporting and insights to the Director of Marketing on campaign effectiveness.Marketing Support:Collaborate with cross-functional teams to align campaigns with overall marketing strategy.Stay current on dental industry trends and patient behavior insights.Document processes and contribute to scalable marketing systems.Ensure compliance with HIPAA and advertising regulations relevant to healthcare marketing.Basic QualificationsHigh school diploma or equivalentExperience in Microsoft Word, Excel, and Google Docs1+ years of experience in email marketing and Facebook ad strategy2+ years of dental industry experienceStrong copywriting skills with ability to adapt toneProficiency in HubSpot or similar CRM platformsAnalytical mindset with ability to interpret campaign dataExceptional communicator (verbal and written)Excellent customer serviceAbility to effectively manage resourcesDriven to deliver resultsHighly organizedCollaborative relationship builderPossess strong attention to detailPreferred QualificationsDirect experience in marketing in the dental industryTrack record of driving measurable conversion campaignsFamiliarity with HIPAA compliance in marketing communicationsExperience managing budgets and scaling paid social campaignsStrong collaboration skills with cross-functional teamsPhysical Requirements:Prolonged periods of sitting at a desk and working on a computer.This Role Will Fit Like A Glove For:Someone who is a go-getterSomeone who is self-aware and has a growth mindsetSomeone who can see the silver lining in things and is positiveSomeone who can take ownership of their actionsSomeone who is inquisitive and naturally never stops learningSomeone who is self-motivated and doesn’t need a manager instructing them on what to doSomeone who isn't afraid of personal developmentSomeone who is passionate