Marketing Specialist - US

About The Role:We’re looking for a motivated and detail-oriented Marketing Specialist to support our Growth & User Acquisition efforts across the US–LAC region.In this role, you’ll help activate new UA channels, optimize existing ones, and support partnership-driven initiatives that improve CPA efficiency and campaign performance. You’ll work closely with cross-functional teams to execute marketing activities that drive real results: MAU growth, stronger funnel conversion, and better ROI across performance channels.This is a great opportunity for someone who wants to learn fast, work across multiple growth levers, and help build scalable processes in a high-impact team.What You'll Do (Responsibilities):User Acquisition & Performance:Assist in launching, monitoring, and optimizing campaigns across multiple channels: affiliate, rewards platforms, partner’s channels, and emerging UA sources;Test and validate new acquisition channels to improve CPA and increase overall efficiency;Support A/B tests across creatives, audiences, and landing flows;Partnership Support:Help execute partnership activations (sports, media, rewards, OEMs/mobile carriers), ensuring deadlines, creative assets, and deliverables are metCoordinate with internal teams (CRM, Product, Legal, Finance, Compliance) to keep campaigns running smoothlySupport the setup and tracking of promo codes, incentives, and user cohortsData, Reporting & Execution:Track and report key KPIs: installs, conversion rate, CPA, MAU, and second-transfer funnelMaintain campaign dashboards and ensure accurate data inputsPrepare performance summaries and learnings for weekly and monthly business reviewsProject Management: Keep workflows organized across teams and partnersSupport creative development and versioning for localized campaigns, especially ES and PTHelp execute localized strategies by corridor (Mexico, Brazil, Colombia, Guatemala)What You’ll Need To Be Successful In This Role:They are highly organized, proactive, and eager to learn.Are comfortable working with numbers and performance metrics (Excel/Sheets, basic analytics)Enjoy testing new ideas and optimizing for performanceAre a good communicator and able to work with multiple stakeholdersThrive in a fast-moving, hands-on environmentEnglish/Spanish FluencyWhy Join Paysend? Make a Global Impact: Directly impact millions of users worldwideAccelerate Your Career: Benefit from internal mobility, mentoring programs, and continuous learning opportunitiesThrive in a Connected, Global Organization: Collaborate with colleagues across our international hubs and moreEmbrace a Principle-Driven & Focused Culture: Work in an organization guided by strong principles and values that actually help you achieve more than you thought possibleEnjoy Competitive Compensation and Benefits: Receive a competitive salary, benefits, and flexible work arrangements